Social media can build trust. Remember, most people consider online reviews to be just as important as reviews given in person. So, every “like,” every “retweet” can be a boost to your business. It shows that other people trust your firm, so they should, too. Think of social media engagement like another form of testimonial.
Here at attorneymarketing.online, we make sure that your social media feeds are active. When prospective clients see your law firm, they’ll see a vibrant firm creating posts with real value. They’ll see the authenticity in your firm’s posts, and be that much more drawn to you.
Social media marketing is critical to search engine optimization. It is one more factor in how Google determines which law firms should rate towards the top of the online search rankings. For your social media marketing to help, it has to be well-written, engaging, provide value to your readers, and be fully optimized. We make sure that every post hits those goals.
Many law firms have people posting on their social media feeds who have no experience writing for law firms. Instead, we hire writers who have experience writing social media content for lawyers. They’ve seen what works, what connects to audiences and what turns those clicks and “likes” into phone calls for consultations.
Your posts are
Too often, law firms will re-post news articles, or just put up generic-sounding posts that are just advertisements. We work with you so that we can put every post up in the exact voice that you want your law firm to have. That way, everything is on brand. Your social media marketing will present your firm to the world exactly how you want it to look.
The most engaging examples of social media marketing are posts that give their readers value. These posts are interesting, they provide real information and they educate. They answer real questions that your prospective clients might have. These posts can even be fun and entertaining, so that your prospective clients know that you have a human side, too.