This blog post further discusses the online marketing tools lawyers need for their websites and marketing campaigns. In this second installment, we’ll go over must-have tools, such as content marketing, webinars and podcasts, lead magnets, landing pages, video marketing, and reputation management. You need all or most of these tools if you want to ensure…
To stay on top in the legal field and build your presence online, you need to focus on law firm reputation management. Begin your search by stepping into your client’s shoes first. Ask “What are they searching for?” Do so in incognito mode so what you’re browsing does not influence your research. Don’t use your…
A law firm’s reputation is one of the first things new clients think about when are seeking help from an attorney. Therefore, it is of the utmost importance that you develop a robust reputation management plan right from the get-go. Developing a Reputation Management Plan: Fitting Together the Pieces The term ‘reputation management’ refers to…