When you create a website, your main focus is on creating user-friendly and high-quality content. To attract links to your site, you need to think about which websites are more likely to link to yours.
Adding High Quality Links
You also need to think about which websites have their own readers who are likely to be interested in linking back to your site – in other words, sites with relevant readers and content. If you’re launching a law firm website or a legal business online, the primary way of boosting its profile and attracting connections is by adding high-quality links.
These are also known as link equity or authority backlinks because they give your site a measure of authority among the search engines.
As the digital world continues to grow and evolve, law firms are looking for ways to adapt and thrive. Therefore, maintaining a strong online presence is essential for any law firm hoping to succeed. This can be challenging for a law firm, as it does not have a natural digital “hook” like most e-commerce sites. I
That is why high-quality links or hyperlinks from trusted third parties are used to determine whether or not users will return to your platform.
Why Do High Quality Backlinks Matter?
Let’s start by examining why backlinks matter in the first place. In short, they are the main (but not the only) signal that Google uses to understand a web page’s relevance. To put it another way, they are a key mechanism that Google uses to determine how much value to give a webpage.
If a page gets links from other sites that Google considers high quality, then it assumes that a page is valuable and relevant for users. Therefore, Google ranks that page higher in search results.
Some link-building strategies can actually hurt your page’s ability to rank well in the search results. This is especially true for law firms, which often use competing keywords.
How to Measure Link Quality
To measure link quality, you’ll want to look at a few factors. First, you need to assess the authority of the site that is linked to you. Then take a look at the relevance of the link.
You can assess authority by looking at a site’s domain authority and page authority. Domain Authority (DA) measures the likelihood that a given website will rank well in search engines. It is often used as a proxy for how much attention a site receives from Google.
Domain Authority covers a 100-point scale, with 10 being the lowest and 100 being the highest rating. Generally, if a site is above 30, a link from that site can help your page rank.
Page Authority (PA) works the same way as Domain Authority for web pages. If a page has a PA of 30 or higher, then a link from that page can help your page’s ranking.
Strategies for Attracting High-Quality Links
Let’s look at a few strategies for attracting high-quality backlinks. You’ll want to use these tips, not just as a one-time thing, but as an ongoing element for your inbound marketing strategy.
Write Guest Posts on Relevant Sites
Guest posting is one of the most powerful link-building strategies used for linking. It allows you to get a link back to your website from someone else’s site. If you want to build authority, you should make guest posting a habit.
When you guest post, you want to make sure to post a high-quality, unique post. You don’t want to post a reworded version of one of your own blog posts. That will get you a one-way backlink, but it won’t help your page’s rank.
Make sure to get the author of the blog to link back to your site. You can also reach out to them and ask them to mention your site as well. When guest posting, you want to find sites relevant to your field. This will help your posts get noticed and drive traffic to your site.
While guest blogging is one of the best ways to attract high-quality links to your site, you might wonder how to get a blog to accept your posts. First, you need to find blogs in your industry that accept guest posts. Use Google to search for keywords like “blog guest post” or “bloggers wanted.”
When you contact a blog about writing a guest post, find out who you should send it to. Most blogs have an email address where you can attach a submission. If there’s no email address listed, send it to the blog’s general inbox. Make sure to include a short introduction about yourself and a link to your blog.
Build Relationships with Influencers in Your Field
Another great way to get high-quality links is to build relationships with key influencers in the legal field. There are two main ways to do this. One way is to comment on the blogs of influencers in the legal industry,
When you comment on the blog posts of key influencers in your field, make sure the comment is helpful. Avoid using your signature link in the comment section. You don’t want to come across as spammy. Instead, think of the comment section as a forum for discussion.
The second way is to begin your own blog and become an authority yourself. If you blog about something that’s relevant to your field, then you can link back to your site on your blog posts. This is one of the best ways to get high-quality links.
Ads and Sponsored Posts
You can also use ads and sponsored posts to get high-quality backlinks to your site. When you’re choosing which ads to run, make sure to choose those that will attract linking as well as traffic. Only select ads that are relevant. The links in the ad should be one-way.
Following a Reputation Development Strategy
Another effective strategy for increasing your site’s authority is to develop your reputation. This means getting your name out there and showing people that you are an authority in the legal field.
For example, you can accomplish this by getting interviewed – either on a blog or via a podcast. You might also get published in legal publications. Link back to your site in the author bio.
Who to Contact to Attract High-Quality Links to Your Site
Google places a lot of weight on the links that point to your site. The best way to get high-quality links to your site then is to build your reputation as an industry expert. The more authority you have, the more people will link to your site.
You also need to work with a digital marketing agency. Learn more about how to get noticed online by contacting Attorney Marketing. Online today at (888) 992-9529.