Most people refer to their smartphones when they’re seeking legal advice or help. Therefore, you need to make sure you have a mobile friendly website. Doing so will make it easier to be found and also make it more convenient for your clients to contact you quickly.
Why You Need to Make Sure You Have a Mobile Friendly Website
One key piece of research revealed the following facts, all of which show how mobile we’ve become.
- On an average day, significantly about 2 times as many people use their smartphone versus a computer.
- About one-fifth of computer and smartphone users use both devices concurrently.
- The primary places people use their smartphone are at work, at home, or at a retail establishment.
- Of those people who search online, about 4 out of 10 use their smartphone each day.
- Of the people who browse the web, about 50% do so on more than one type of device.
Therefore, you can’t get around the fact that your website has to be designed so it’s responsive and mobile friendly. Otherwise, you’ll be trailing behind the competition in a “cloud of dust.” If people have difficulty accessing your site on a smartphone or tablet, you need to make some revisions – fast.
Generate More Leads and Revenue
By utilizing mobile friendly website development, you will increase client engagement and generate more leads and revenue.
To increase your presence or become more mobile friendly, a website developer will set up your site so it contains all the information that is displayed on your legal firm’s main website. However, the data will be structured so mobile users can navigate the site on their mobile devices.
Therefore, any changes made on your main website will also be reflected on the mobile website. Each site is optimized so it loads correctly on the mobile device being used.
Indeed, you’ll reap benefits from using this approach, as your site will not only improve the user’s experience, it will also load significantly faster, all which optimizes mobile viewing.
On a mobile-friendly design, webmasters add images and graphics that are ideally made for a smaller screen. By replacing the heavier graphics or images displayed in a standard display, the webmaster can step up the load times for users of smartphones.
This makes it easier to navigate websites on mobile devices, which is helpful for a legal practice. Because most legal websites feature several pages of content, accessing them can be difficult if they don’t feature a responsive, mobile friendly design.
You should not have to zoom in to read a website’s content on your device. Nor should you have to wade slowly through page after website page. Therefore, your mobile friendly and responsive website design should be as easy to use as it is intuitive.
This means the site should also be optimized for touchscreen interfaces. After all, the way people browse on a smartphone is far different than how they surf the web. Therefore, the designer of a mobile friendly legal website should understand these patterns. Doing so will help them create an intuitive platform – one that conforms ideally to a smartphone user’s needs with respect to searches and navigation.
Make It Super Easy for People to Contact You by Phone
The ultimate goal of making your site mobile-friendly is to get people who visit your platform to contact you by phone or email and visit your office. This means you need to make it super easy for them to do so.
Adding a one-touch button to contact your or an easy-share link will help you convert visitors into actual clients. It also allows satisfied clients to share your legal services with others on social media.
Going mobile-friendly means better SEO results and the opportunity to increase your law firm’s visibility across all types of electronic devices.
Because Google has stated that mobile usability is highly important, you need to make this feature a primary marketing goal. Otherwise, you’ll sacrifice top spots in the search engine results pages or the SERPs.
The idea of being mobile-friendly is to extend your reach and ensure you’re meeting search engine requirements. Potential clients should enjoy a user-friendly experience, whether they’re reviewing your website on a PC, tablet, or a smartphone.
What the Facts Reveal
Indeed, people who use smartphones use them quite a lot, as the research shows they spend about 3 hours each day on the devices. Compare that number to PC users, who spend about 2 hours per day on their computers, and tablet users who use their electronic about 75 minutes each day.
Consider this – according to Google Search Central, about 94% of smartphone users conduct searches on their mobile phone. About 77% of the searches happen in their home or when they’re at work. They also have access to desktops in these places. However, they prefer to go the mobile route.
You’ll automatically know whether or not you have a mobile friendly or responsive website, based on the screen’s display. If your website is not responsive, it will be difficult to view on a smartphone device. This means the user typically has to zoom or pinch the screen to read the content. As this can become frustrating, visitors often will abandon a site.
Therefore, a mobile friendly website design should make it easy for a user to complete common tasks online. If it does not do this, the site needs to be revamped to a responsive website design.
A responsive web design is set up so a website page uses the same code or URL on a mobile phone, tablet, or PC. The only thing that changes is in the adjustment of the display. Therefore, this type of design is practical, as you only need to maintain one version of your website – not two versions simultaneously.
How to Improve Your Website’s Design
If you need a more responsive website design or you’re interested in adding a mobile friendly website design to promote our practice, you’ll want to talk to an expert in the field of web design and online marketing. To get your goals met as a legal practice, contact an online legal marketing specialist. Call Attorney Marketing Online today at 888-992-9529.
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