If you’ve been involved in digital marketing for a while, you’ve undoubtedly heard about the importance of visuals. The old saying about “a picture being worth a thousand words” is still relevant in the digital age – maybe even more so than it has ever been in history. After all, people are besieged with all types of content, so things can get pretty overwhelming after a while. It’s not just blog posts and articles anymore — there are podcasts, videos, images, and infographics. Each one of these media has its own unique value in a site visitor’s media diet.
This may cause you to feel, in some instances, that your legal website is not quite cutting it. In other words, you may feel that there is something your website lacks.
In this case, your site may lack visual appeal.
Or maybe it’s because the information on your site isn’t presented in a way that speaks to your audience.
As a result, the creation of effective and interesting content can be a challenge. That is why so many sites fail to engage visitors. To stand out from the crowd, you need to take things up one notch.
You can make this happen with the use of infographics – a visual addition that makes a site both visitor-friendly and appealing.
The importance of using infographics
As mentioned above, images and graphics can make your content more engaging – which will also cause visitors to stay longer on your site. Also, when people are more engaged with your content, they’re more likely to share it with others.
In addition, adding this type of visual will bring in more traffic and improve your search engine rankings. If you’re looking to create an infographic then, you should find a topic that is useful to a lot of people.
Just remember – you don’t want to make your traffic too specific nor do you want it to be too broad. In either case, your infographic will lose its value if it’s too specific or generic. In other words, it might not be interesting to a wider audience or it may be too broad to be useful.
Therefore, when creating an infographic for your lawyer website, you might focus on the following topics, depending on the type of law you’re practicing.
- Key Cases in Criminal Law (A rundown of key criminal cases in history)
- Types of Theft (from shoplifting to burglary to embezzlement)
- What are Felonies? (Types of crimes that are considered federal offenses)
- Getting Charged with a Drug Crime (From arrest to set a court appearance)
- Employment Law (The steps for filing a claim for sexual harassment or discrimination)
According to Business Insider, you can use the main infographic and mini infographics for increasing your presence online. While you can use the primary graph and chart on your website, you can use the mini graphics to support you on social media or to continue the idea on a blog.
3 easy ways to find infographic ideas
To find infographic designs for your website, begin by reviewing the current content on your site. See if you can turn any of the information into an infographic.
You can also think of content ideas that viewers might be interested in reading.
Another way you can find ideas is to look at your competitors’ websites and see what types of infographics they’re posting. This will give you ideas for topics that you can use to stand out from the crowd.
Use the infographic you create to tell a story and create your brand as well as share the information with others.
For example, you can add a link to your legal firm’s website on the visual – letting people know that your legal firm created it. Use your logo and colors on the graphic so it spells out your brand and unique personality.
You can also add social media buttons and include texting or email capabilities. The more the infographic is shared, the more exposure your firm will get.
Conclusion
There’s no denying that the visual media you use is extremely important nowadays. It makes your legal articles and other content more engaging and interesting to your readers. It can also improve your search engine rankings.
You can choose from a variety of visual add-ons – from videos to photos to infographics. Adding the images will lend to making your articles more entertaining.
Remember, when readers land on your site, they want to easily grasp the info you present. Having visuals not only engages readers but also boosts your rankings in the SERPs. This can lead to higher click-through rates from these pages as well.
Contact Attorney Marketing. Online Now
Do you want to add visuals or infographics to your website? If so, team up with an expert in the legal digital marketing field. Learn more about making your lawyer website more dynamic. Contact Attorney Marketing. Online at (888) 992-9529 now.
