You have finally got your firm to where you want it to be. You have clients willing to refer you to others, your ads are up and running, and you’ve added an online blog. Now, you’re ready to focus on your legal website and design.
Maybe you want to establish your legal website ASAP. However, you can’t recklessly set up the site without a plan of action. Otherwise, it’s like plunging headlong into a swimming pool without making sure it’s filled with water.
If your website fails to attract clients, other things will seemingly fall by the wayside as well.
Why You Need to Work with a Digital Marketing Agency that is Lawyer-Friendly
If you are serious about creating an effective website for your law firm then, you need to work with an experienced website design company – a company that directs its tasks primarily to lawyers.
These firms can greatly help a new lawyer who is not sure about how to create a client-generating website.
A lawyer has not usually studied website design. Therefore, his or her skills typically fall out of this realm of thinking.
However, that does not mean that you shouldn’t take website design seriously and use it as an essential part of your marketing strategy.
Because you’re a lawyer, you are also savvy about gathering information. From your own legal experience, you know what works and what does not work in your field. You can also use this same ability and adapt it to designing a site that will increase your presence online.
Therefore, some common pitfalls are easier to avoid when you have the needed assistance from a lawyer-friendly digital marketer. This allows you to expand your practice and focus on what you know best, and that is the law and your clients.
When people think of a legal website, they may construe the site as a platform with big, scary words and hard-to-understand insights. Maybe they’re partly right.
The purpose of a website is to reach out to more people and make them aware of your legal services – on a level they understand. That will enable you to make a direct connection.
You can gain people’s confidence by getting included in Google News, and building a rapport on social media sites, such as Twitter and Facebook.
You also need to stay on top of optimizing your website so you can build the organic links needed to increase your presence online.
Major Errors New Lawyers Make When Setting Up Legal Platforms Themselves
A new lawyer often makes several mistakes when first establishing a legal website, mistakes that can be avoided if they team up with a company that specializes in website design and marketing. Below are some of the common oversights or blunders that a digital marketing agency often addresses.
1. Not Owning the Website Domain Name
You should own your domain name and address. This is important if you need anyone to contact you over a billing dispute and to easily find you.
2. Selecting the Wrong Domain Name
Use a domain name that makes it possible for people to easily find you. That means featuring your firm’s name or area of practice. Doing so makes it easy for search engines to locate you as well.
3. Make the Landing Page Simple
A simple, easy-to-read landing page will load faster and convey more user appeal over time. Therefore, it’s important to avoid using large graphics or photos, often which take a long time to appear.
If the page does not pop up quickly, people will exit and probably will not return.
4. Not Adding Your Contact Info to Each Page
Make sure people can visit your office or call you quickly if needed. That means adding your contact info on each page of your site. Include the name, telephone number, and address on each page.
5. Not Keeping Things Current or Updating Your Blog
“No news is good news,” as they say, especially if you have outdated information on your website. Therefore, make sure you keep the content current so people are incentivized to visit your site regularly.
Remember, the search engines will rank your page according to its updates. To keep your site current then, regularly add articles to your site’s blog.
6. Not Including Social Media Links
You can’t survive in the digital sphere without social media links. These links are the lifeblood that creates a network for your website and blog. Adding links for Facebook, Twitter, and LinkedIn allows your reader to share the experiences they’ve had with your firm. Doing so will also help you reach individuals you may not have directly targeted as clients.
7. Not Targeting Your Niche Market
If your website features too many practice areas, it could cause some confusion – not only with viewers but on Google’s search results. Focus on the areas you wish to promote, then build your site around a theme.
Think about how a user might search for a specific type of attorney and use those words as part of your keyword phrases and descriptions.
8. Not Measuring Your Website’s Performance
Most attorneys, it’s been found, do not use analytics to measure their site’s performance. If you don’t have this information available to you, you won’t be able to understand your reader’s needs or habits.
Therefore, it’s important to use analytics to find out more about your readership. You can also ask visitors how they found your platform.
Call Attorney Marketing. Online to Ensure You Increase Your Online Presence
Some things are easier said than done. That is why it is important to turn over the reins of digital marketing to an experienced provider. In Los Angeles, you can get started by contacting Attorney Marketing. Online. Call (888) 992-9529 right away.