While featuring a well-written lawyer bio on your legal website will attract attention, you also have to call people to your platform. Therefore, you’ll also need to promote your profile through directories, email marketing, and social media.
Promoting Your Attorney Bio So People Read It
After you’ve written your attorney bio, you’ll want to promote it so that potential clients can find it. You can use a variety of methods to do this so it will stand out from the rest.
Here are some ideas for promoting your attorney bio.
Sign Up on Lawyer Directories
Using a directory is a great way to attract potential clients who are looking for a lawyer with your skills and abilities.
Send Up Emails
You can also promote your legal bio by using email marketing to launch your profile. Include a link to your bio in the email newsletters you send potential and current clients. Get your name out there and send out newsletters to keep your base informed.
Use Social Media
You can also by sharing your bio on social media. This will give you the means to launch your profile and feature your qualifications and receive reviews – thereby leading to the attraction of new clients.
However, an introduction to your skills on social media is written differently than your website profile. You just can’t jump on Twitter, Facebook, or Instagram and follow the same format.
Formulate a Social Media Strategy
Before you present yourself on social media, you have to develop a strategy. Therefore, you need to ask some basic questions:
- How do you want to represent yourself?
- What is your legal brand and how do you wish to promote it?
- How much time can you spend weekly promoting yourself online?
Planning is important if you don’t want to waste energy and time.
Place Your Priorities
Think about it. They don’t call it the world wide web for nothing. It is indeed a vast space, so you need to know where to place your priorities.
This means determining where the clients you wish to reach are spending time. If most of them use LinkedIn, then you should make LinkedIn your focus. If most of them use Twitter, then you need to be tweeting.
Deliver a Clear Message – One that Meets a Social Platform’s Theme
If you’re delivering a message on LinkedIn, you need to convey professionalism. Twitter is a more casual forum. So is Instagram. However, to effectively brand yourself and launch your bio, you also need to be singular with your identity.
For instance, you need to add the same photo across the media channels, and, preferably, the same username. Carefully fill out the “About Me” section and link other social profiles, if applicable. In other words, your Facebook friends or followers should also appear on Twitter. If you post a video or image on one page, link it to other social media profiles.
Maintain Your Privacy to Protect Your Professional Reputation
You have to consider your reputation when posting a profile or adding information on social media. That means you need to keep your professional activities and private life separate. To do this, place yourself in the shoes of a professional client.
Some of what you post may jeopardize your professional standing. If you have something silly to share with a friend, it may be better to do so by text, email, or over the phone.
Set Up Your Profile on One Social Media First – Get Established
You have all types of social media channels from which to choose. However, it’s best to use one platform first and get used to it. Don’t try to tackle too many channels at once. Once you choose a platform, post often and keep your audience in mind. Your legal brand will develop a life of its own if you’re consistent and regularly post.
When setting up a social media account, it also is helpful to know what to post and what not to post. While you can provide your legal knowledge about a speciality, you don’t want to share advice, post information about a case, or spam people about your services.
Final Tips for Writing Your Attorney Bio
Keep the following tips in mind when creating your attorney bio.
Keep it short: Again, your attorney bio should be short and sweet, but still, convey the necessary information to potential clients. Try to keep it between 200 to 400 words, but use more words if necessary.
- Read it out loud: Read your attorney bio out loud to make sure it flows well. If it doesn’t, make the required edits. Ask others what they think.
- Proofread it: Finally, proofread your lawyer bio carefully to ensure there are no errors. The last thing you want is for clients to see a glaring typo.
Contact Attorney Marketing. Online to Build Your Online Presence
Do you want to stand out from the crowd in the legal profession? If so, contact Attorney Marketing. Online now. Call (888) 992-9529 today to see how to make yourself the go-to attorney in your specialities.