The success of an attorney website is dependent on more than just content and visuals. You also have to focus on navigation and brand elements.
Therefore, the web design challenges you to have in building a site influence how visitors interact with your platform, and ultimately, how effective the website will be at attracting potential clients.
When you work with a digital web design agency – one that focuses on attorney websites, you can find the right solutions that will make your website stand out.
Challenge: Creating the Right Visual Appeal
The visual appeal of an attorney’s website is an important factor in its success. Images can make or break the user experience, which, in some cases, can lead to lost clients. Therefore, it’s important to understand the components that go into the visuals.
These components include image selection, colour palette, visual hierarchy, typography, visual weight, and image size and placement.
When creating the visuals for an attorney website, lawyers need to keep in mind that their images and visuals need to convey professionalism and trustworthiness.
To support these ideas, you need to do the following:
Select the Right Images
First, select imagery that is relevant to your practice area. The images should be consistent with the message you want to convey about your law firm.
You also want to choose images that align with the tone of your website. These visuals are a reflection of your brand, so make sure to choose pictures or graphics that match the tone of your business.
The visuals should also reflect the type of clients you want to attract.
And lastly, keep in mind what impact each image has on the viewer. Make sure the visuals you choose do not distract or confuse visitors, but rather add value to the website’s content.
Where to Get Your Pictures
While some professional people may add stock images or clip art to their website, attorneys who succeed know that pictures of their firm and employees are better selections. If you want your pictures to align with your law firm’s brand, you need to keep this in mind. People want to know who they’re dealing with when they choose an attorney.
Challenge: Improve the User Experience
The user experience may include several web design integrations. Factors that impact how people use your site include site speed, content, visual hierarchy, and user expectations.
Naturally, site speed is important, as no one likes waiting for a site to load. To pick up the pace, you can reduce the sizes of images, minimize plugins, and cache the pages. You also want to customize the user experience. Customization may include:
- Adding a blog
- Including a contact page
- Featuring client testimonials
- Including a location map and directions
- Featuring payment plan options
- Adding an appointment scheduling feature
Challenge: Optimize Your Website for Mobile
A legal practice, by nature, is location-based. Therefore, law firms depend on foot traffic – traffic that takes place inside buildings. Therefore, it is important to let people know how to get into your office offsite. To do this, you have to make your site mobile-friendly.
People depend on their smartphones more than they do on their desktops, so you need to make sure your site reaches people in transit. To create a more navigable and mobile-friendly design helps to make your navigation simpler. Too much clutter can lead to frustration and confusion. People like to visit sites where they can get information and answers first – especially when they’re on the go.
Challenge: Research Your Website’s Design
Before you work with a web designer, you need to do some research. See how other law firms are creating their websites. What sets them apart from other sites in the field? You might also perform usability tests to see how people are navigating your site.
When designing your website, make sure you include clear calls to action and maintain a consistent design. Less is more when you’re creating a legal platform.
You may have to redesign your site if your research shows it needs some major improvements. However, redesigning a site is not cost-prohibitive, especially if it means an increased bottom line. The average redesign, according to the Huffington Post, takes up to three months to complete and makes up about 10% of what you set aside for marketing.
Challenge: Add Credibility
To add professionalism and credibility to your site, there a number of things you can do. Choose a trustworthy domain name and a reliable website host. Also, align yourself with a top-of-the-line design company. Add authentic images and maintain a positive reputation and social presence online.
Challenge: Add the Right Brand Elements
Your website’s brand elements include the fonts you use as well as the site’s images, colours, copywriting, visual hierarchy, and tone. What you choose can either add or detract from your professional presence online. If you keep things simple, your website will be easier to read and navigate. In turn, you’ll have more people calling your office to seek legal help and advice.
To Do: Contact Attorney Marketing. Online Now
One of the most important things you can do to ensure legal website success is to choose the right website design company. To make a change for the better, contact the professional design team at Attorney Marketing. Online. Call Attorney Marketing. Online now at (888) 992-9529 for further details.