In the last blog post, we reviewed why legal SEO is an important component of website design and development. A legal website needs to have an SEO plan in place to fare well online and offline. The following information adds more tips for creating a winning and user-friendly SEO plan.
The 3 Main Components of Creating a Winning SEO Plan
Once you’ve got a good understanding of the basics of SEO and how it can help improve your online presence, it’s time to create an actionable SEO plan. This plan will outline the primary steps you will take to optimize your website for search engine rankings.
1. Branding
The first step of your SEO plan should be to create a strong branding strategy for your attorney website. A strong, consistent brand will help website visitors recognize your firm and trust your legal services more quickly.
2. Content
Investing in high-quality content for your law firm website is one of the best ways to improve your SEO. By creating relevant, high-quality content focused on targeted keywords, you are helping the search engines understand what your website is about. This will help them rank you higher in their SERPs.
3. Keywords
Once you’ve got your content strategy in place, it’s time to focus on keywords. Keywords are the single words or phrases people type into search engines to find what they are seeking. You can make finding keywords and phrases easier by using a tool like Serpfox.
Using SEO Tips to Improve Your Search Results
To further support your SEO strategy, you need to focus on the following activities.
Write Great Legal Informational Copy
Write compelling, high-quality content that is focused on your target audience and relevant keywords. In order to rank higher in search engine results, you need to keep your readers engaged and clicking on your website.
Correctly Format the Headers for Your Content
You also need to format your headers so they appear as H1, H2, and H3, using an outline when you write copy. These headers help optimize your web page and tell the spiders crawling your site more about your content. They also make it easier for readers to understand and digest the copy.
Optimize Your Website with a User-Friendly Layout
Create an organized website with a clear structure and navigation to help search engines crawl your platform and, again, understand its content and relevance. Make it user-and-reader-friendly by adding bullet points and charts and graphs.
Get More Authoritative Backlinks
While not all backlinks are created equal, the more backlinks you have from reputable websites, the more authority your website will have in the eyes of the search engines.
Use Social Media to Connect with Clients and Learn More About Their Legal Needs
Adding social media channels can also help you attract more leads and learn more about what clients are saying about your firm. This can give you insights in how and how not to market your legal services. Social media can be used to increase linking and support your SEO objectives.
Learn More about SEO Courses and Training
If you are just getting started with SEO and want to learn more about this digital marketing strategy, there are many online courses and training programs you can join to get a better understanding of SEO.
Take advantage of learning more about SEO so you can stay ahead of the competition. This will also help you communicate more easily with a legal SEO and website design and marketing agency.
Find Legal SEO Services and Solutions
If you aren’t quite sure how to use SEO for your website, there are many SEO services and solutions you can outsource to professionals.
SEO Outsourcing (Make the Most of Your Ad Dollars)
Hiring a dedicated legal SEO and web marketing agency to manage your SEO strategy can be a great way to get more results from your marketing budget.
SEO Software and Tools
There are many SEO software solutions and tools you can use to automate certain aspects of your SEO strategy, like keyword research, content development, and link building. Many are available for free online.
SEO Plugins
If you manage your website with WordPress, there are SEO plugins you can use to help improve your SEO over time.
Learn How to Find Keywords and Perform Keyword research
Before you decide on your keywords, you need to understand the purpose of long-tail and short-tail keywords in SEO. While short-tail keywords refer to general search terms, long-tail keywords are more specific.
For example, you can compare the difference of short-tail and long-tail to looking up “swimming pools” or “swimming pool installation in Miami Beach Florida.” The second is an example of a long-tail keyword. While “long-tail does not necessarily refer to the length, these phrases are usually longer because they are more specific.
Therefore, when you conduct keyword research or develop keywords for your website, you want to focus on the words your clients are regularly searching.
Contact Attorney Marketing.Online to Stay on Top of SEO for Your Legal Website
A legal website design is more than constructing web pages, it also includes all the elements–visuals, brand image and content–for your law firm’s website.
To ensure your audience can navigate your site and find what they are seeking, you need to make your site user-friendly. You also need to include SEO so your potential clients can find your legal site with ease.
To make all this happen, give Attorney Marketing.Online a call at (888) 992-9529 right away. Partnering with a legal marketing agency is the first step toward creating more revenue and increasing your influence digitally and locally.
