Legal website

Why Legal SEO Is Important in Your Legal Website Design (Part 1)

With the ever-evolving digital landscape, it can be hard to keep up with all the latest strategies and tactics to ensure your legal website remains visible and competitive. 

Search engine optimization, or legal SEO, has been around for many years. Yet its importance and value remain as relevant today as ever.

Legal SEO is the process of optimizing legal websites to increase their visibility in the search engine result pages or SERPs. Therefore, it remains one of the most powerful and cost-efficient digital marketing strategies available for money-making websites. 

Yes, it’s true – SEO is a complex and ever-changing beast. However,  when done correctly, it can help you drive more website traffic, build brand awareness, and increase your online ranking. By understanding the power of SEO and how to leverage it, you can keep your legal website visible on the digital marketing landscape.

What Exactly  is Search Engine Optimization?

Search engine optimization (SEO) is the process of increasing the visibility of your website or blog in the search engine result pages (SERPs). This is done by optimizing your website’s code, content, and other elements that impact on your website’s organic search ranking. 

Therefore, SEO is focused on growing your website traffic by helping people find your website through the search engines, such as Google, Yahoo, and Bing. Without SEO, your legal website design also lacks the ability to attract  and keep clients and generate revenue.

SEO helps increase your website’s organic search visibility by increasing the number of people who click your website’s search results listing to visit your site. SEO is also commonly referred to as “organic” or “natural” optimization. This is because the goal is to increase your organic search ranking, and not your ranking for paid pay-per-click searches.

Organic Searches vs Paid Searches

So, which is better: organic or paid searches, and why?

Actually, when you run a website, you need to utilize both organic and paid searches. One complements the other. So, both are important to your online success and the development of your legal website. 

While a paid search receives more immediate results – results that attract interested clients, organic searches engage audiences over time. Both types of searches provide key data insights. Therefore, you really cannot have one without the other.

The Benefits of SEO for Digital Marketing

You’ll compound a number of advantages when you use SEO for your digital marketing strategy. Below are some of the main benefits.

1. Brand Awareness

SEO is one of the most cost-effective and low-maintenance ways to create brand awareness. By optimizing your website for the search engines, you are increasing the chances that people will discover your website when they are searching for the services related to your legal firm. 

2. More Traffic 

SEO allows you to target potential leads and clients without having to pay per click or per view, as you would with other ad methods. 

SEO can also help you generate more leads by increasing your website conversion rates. That’s because more visitors find what they’re seeking in legal information online. In turn, they’ll choose to convert by remembering you or by taking advantage of the legal services you offer right away.

3. Leads and Increased Revenue

As mentioned above, SEO can help increase your conversion rates by bringing more traffic to your website. To turn these website visitors into paying clients then, you need to have  marketing strategies in place. SEO can help you generate leads and increase revenue by helping you rank higher in the  organic search results.

Search Engine Optimization Statistics and CTRs

Since SEO is such a valuable digital marketing strategy, it’s important to understand the statistics and data that demonstrate the power behind this tactic. That means you seriously need to review the click through rates (CTRs).

For example, when we’re talking about organic CTRs, an organic search for the first page on Google has an average CTR of almost 29%

This study, based on billions of searches and 80 million keywords, allowed researchers to see how website visitors engaged with the SERPs.

Indeed, it’s important to stay on top in the SERPs as the average CTR falls drastically after the prime position, with the second and third spots showing 15% and 11% in CTRs, respectively. If your website shows up in the tenth position, the CTR percentage, on average, calculates to 2.5%.

How Featured Snippets Affect CTRs

CTRs also are based on the layout of the SERPs. For instance, when SERPs display featured snippets, they have a CTR, on average, that is almost 5.4% below average. 

Therefore, it’s really not beneficial to add a featured snippet to a web page in the search results. In fact, the second and third positions in the search results actually have an above average CTR when the first position result displays a featured snippet.

These types of statistics make it important to develop an SEO strategy – one that will help you achieve website success over time. You can only do this if you work with a marketing agency that understands the special online needs of attorneys.

Developing an SEO Strategy

While there is no magic formula for achieving success with SEO, there are definitely some best practices you can follow  to get your SEO blueprint off to a strong start. These tips will help you get a better understanding of SEO and how to apply it to your legal website and its format and design. 


The metadata on your website is one of the first things the search engines look at when determining your ranking and visibility. Make sure to use relevant keywords and phrases in your page titles, page descriptions, image titles, image descriptions, and other metadata elements. This will help the search engines understand more about your website’s theme and content. 

Website Architecture 

The overall architecture and design of your website can significantly impact  SEO. That means your legal website should feature a clear and easy-to-navigate structure to help improve your SEO. 


The more unique and high-quality the content you have on your website, the better it is for  SEO. Therefore, you need to make sure your content is both focused and relevant to your target audience. By taking this initiative, the search engines are more likely to rank you higher in the SERPs.

Contact Attorney Marketing.Online to Improve Your Legal SEO Strategy

A legal website design involves more than setting up a web page. You also need to support your legal website with SEO content and links. It also needs to be user-friendly and up to date. Therefore, you need to contact an online marketing agency that focuses on the special website design needs of lawyers.

Give Attorney Marketing.Online a call at (888) 992-9529 today. Set an appointment for a free consultation right away.