Websites, websites, websites! There are lots of websites online.
So, how do you make yours stand out?
How do you make sure that your legal website design is one that people remember and come back to time and again?
The answer is simple. You need to give it pizzazz. It needs to have spirit.
According to the Merriam-Webster dictionary, pizzazz is a word that defines a feeling of vitality and glamor or attractiveness.
Therefore, your website design needs to exert a feeling of freshness – one that is exciting and welcoming.
Otherwise, what’s the point?
The following information will give you the tips you need so you can improve your website layout and make it more mobile friendly or responsive
Why A Responsive Website Design is Important
It’s important to have a site that is responsive – one that people can access from their smartphones and tablets as well as their desktops at any given time. If your site cannot be viewed on smaller mobile friendly screens, you’re alienating a large segment of your potential audience.
Can Visitors Navigate Your Site?
Also, if your site is not easy to navigate, it’s like being lost in a maze – one that only leads to frustration. If the navigation is confusing, people will understandably click away to a legal website that’s more user-friendly.
In addition, aesthetics contribute to a great legal website design. No one wants to visit a drab and boring website. What’s the reason to stick around?
Sure, maybe you’re a law firm and enjoy tradition. However, that does not mean a traditional design needs to be plain.
Website Design and How to Fix It
To ensure that you don’t lose touch with your audience, you need to make your website layout inviting. Below are reasons why your layout may not be working.
1. A Lack of Imagination
When it comes to design, you need to partner with a web development company that employs imaginative web designers – people who can come up with layouts that are new and modern and thought-grabbing.
While you may think safe and familiar makes you feel more comfortable, it may not be enough to attract an audience.
2. A Fear of Change
Some website owners are afraid to try new ideas. However, if you work with an agency that specializes in designing legal websites, you can stay current and do so without trepidation.
3. Too Much Text
Too much text can kill the visuals on a website. Therefore, it’s important to strike a balance between the text and other design elements like images, videos, and whitespace.
When your site features too much text, it makes it look cluttered and confusing and therefore uninviting. Again, the way to overcome this problem is to align yourself with a firm that specializes in legal design and SEO.
A Lack of Engaging Content: How to Fix It
When it comes to website content, the biggest mistake people make is thinking that any old copy will do. In today’s fast-paced, digital world, visitors to your site are looking for copy that is not only informative but also engaging. If your website content is dull and uninspired, you’re likely losing out on potential clients and higher conversion rates.
Make Sure Your Content Supports Your Reader’s Interests
So what makes for engaging content?
First and foremost, it must be well-written and free of errors. It should also be interesting and relevant to your target audience.
Most importantly, it should be written in a way that encourages visitors to take action, whether that’s signing up for a newsletter or contacting you for a legal consultation
Make sure your keywords are integrated into the content, so you can make searches to your site easy and worthwhile.
If your website content is falling flat, don’t despair. With a little effort, you can turn things around and start producing the type of copy that will keep visitors informed and connected to your law firm.
Give Your Website a Facelift and Update It
If your website looks like it was created a few years ago and has not been updated since then, it’s time to give it a facelift. Here are some things you can do to update your legal website design and make it look more modern:
- Use fresh, high-quality images.
- Create new content or revise existing content to ensure that it is accurate and relevant.
- Use modern web design trends such as responsive design, minimalism, and large typography.
- Update your website’s color scheme and branding to reflect any changes in your law firm’s identity.
- Ensure that all links on your website are working and up-to-date.
To update your website, inject it with personality – choose colors and fonts that reflect your legal brand’s unique voice and style. In other words, make your site an extension of your law firm’s identity. It should be more than a mere presence online.
Taking the time to update your website will pay off in the long run by helping you attract more visitors while keeping those who do visit engaged with your site.
Other Reasons Why Your Website Is Not Working
Your website may be lacking pizzazz or spirit for several reasons. Perhaps it’s missing some key components that are essential for engaging a user-friendly experience.
Check the Design: What Is It Missing?
You can make some small changes and realize big gains. Below are some reasons why your website may be lacking traffic-generating appeal.
Do you have a strong CTA?
Make a checklist on what your website lacks. Sometimes a website is merely missing a strong call-to-action. Always include the CTA in your site design. Give people a reason to contact you.
Does the site have visual appeal?
Your site may also be lacking visual appeal. You need to balance out the site – with pictures, videos, texts, and graphs. Your site should not look outdated but should look up to date and current.
Are you using social media to encourage site visits?
To ramp up the traffic, it’s important to use social media as well as other media channels to get people to visit your site.
Are you using both PPC and organic linking?
Take advantage of SEO as well as Pay-per-Click. Both are important to getting the traffic you need for immediate (PPC) and long-term (organic) linking.
With a little effort, you can easily fix any of the above problems and give your website that which will make it stand out from the competition.
Make Sure to Include Engaging Headlines
Your copy may be interesting, but you won’t get people to read it if your headlines don’t engage your readers. Headlines and copy should both be easy to read, and headlines should immediately spark the reader’s interest.
That means your headline should hook the reader into reading more. Don’t try to make them clever and abstract or use exact keywords. Lists work well when creating headlines as they give the reader a more exact description of the web page or article.
For example, let’s look at boring versus interesting.
Which headline would you rather read?
5 Key Elements to Improving You Legal Website’s Design; or
What is a Website and What Makes It Work
The first headline immediately engages the reader’s interest. It gives them the exact reasons for reading the article. .
Call Attorney Marketing.Online to Improve Your Website Design
To give your legal website a boost in the search rankings and make it stand out, you need to work with a legal web development and design agency – a company that understands the marketing needs of lawyers.. Your go-to agency is Attorney Marketing.Online.
Ensure future revenue generation and make your website more user-friendly. Call (888) 992-9529 and get noticed on the web – starting today!