If you are still using traditional marketing for your legal firm, then don’t be surprised that you’re not getting more clients. Do you know what your competitors are doing now? They implement a so-called attorney social media marketing. It’s a kind of strategy that involves social media.
Now, you’re wondering why you would want to use social media. Isn’t it for youngsters or companies to promote their products and services? Well, even though you’re an attorney, you need to promote yourself so people will know who you are and what you’re capable of. This is why social media marketing is a vital part of promoting your legal business.
Attorney Social Media Marketing to Become a Thought Leader
But what is a thought leader? Have you heard of Elon Musk? How about Gary Vaynerchuk? They are thought leaders in their industry. It means that they are an expert in their field. But just because you’re an expert it doesn’t mean that you can be classified as a thought leader.
To be a thought leader in social media, you need to communicate clearly, inspire people, be likable, publish relevant content and provoke discussions. But why would you want to be deemed as a thought leader in social media?
There are many attorneys in your area. How can you win more clients if people will just choose them over you? When you become a thought leader in social media, people will know you. They’ll get intrigued. When they get curious about your practice, they will want to follow you on social media to learn more about your practice and the cases you handled.
People will listen to you. And even though there are many attorneys in your area, people will opt for your law firm because they have seen your posts on social media. They can relate to you. You will stand out from your competition.
Publish High-Quality Content Consistently
Just because you have a say about a topic, it doesn’t mean that you will tweet about it. If you want people to respect you on social media, you need to publish high-quality content. It has to inspire people. If you have been interviewed by a local newspaper, make sure to share it with your followers. Then, make sure that you publish educational content.
When you publish content that’s exciting and educational, it can help in building your personal brand on social media. But make sure that you include relevant hashtags to improve its reach. Then, add images, videos, or polls to your social media content.
Make It Easier to Publish Better Content on Social Media
Do you have time to publish content on social media more than twice a day? If not, then, you should consider hiring our attorney social media marketing team. We will help you strategize and come up with some tricks to boost your reputation on social media and make yourself a thought leader. Find out more about how we can help you by calling us here: (888) 477-9540.