Knowing the best practices for producing short form video will help you in your efforts to generate leads and build trust and credibility. To do things right, you need to know the best practices for creating this type of video. Research shows that short term video productions increase viewer engagement, so you need to follow…
According to Influencer MarketingHub, short form videos are an ideal way to support your brand and build client trust. To understand how to use them to your advantage, you need to define them and find out the best ways to use them for lead generation and branding. How Short Form Videos are Used Short form…
One of the great ways a lawyer can get noticed online is by adding an explainer video to his or her website. Explainer videos are popular, as they come in various types and they’re short (no longer than 3 minutes) and to the point. Therefore, they hold the viewer’s attention and, in turn, generate…
When it comes to launching your practice as a new lawyer, you need to know what it takes to set up a legal website. Don’t discount the merits of establishing a great website, as doing so can help you reach your goal of making a six-figure salary. Step into the Digital Spotlight: Create a…
As a DUI lawyer, you can use your “position” literally in developing DUI leads. That is because people seeking DUI services generally use keywords, such as: DUI lawyer DUI attorney Los Angeles, or DUI law firm near me These keywords also called transactional or buyer keywords, sit at the bottom of the sales funnel….
Evergreen content, or articles, blog posts, or reports that can be used now and in the future, addresses relevant topics and answers many of your readers’ questions. This type of content is often found in the FAQs on your website, as time has not affected either the question or answer. Examples of Evergreen Questions…
Client testimonials can make a solid impression on people seeking your legal services. Therefore, you cannot overlook their value, especially when you include them on your website. While can post texts of testimonials, including videos makes the strongest impact. Client Testimonials, Especially Video Testimonials, Convert Forbes underscores the use of video testimonials, as the…
If you want to improve your search engine ranking, you need to know more than SEO. You also need to get into the habit of adding authoritative content and posting regularly. Doing so will make a major difference in how you rank in the SERPs. Therefore, it pays to follow best practices on a…
How do you convert leads for your legal website? That question weighs heavily on the minds of most attorneys. That is why it matters how you build your website in terms of functionality and ease of use. People seek legal services online all the time. Therefore, you must make sure your website conveys a…
How does it happen? You think your website is perfectly designed. In fact, it is downright impressive. Yet, you cannot understand why the platform is not generating leads. While it seems to offer a responsive design, it is not the lead generation website you want it to be. So, how do attract leads and convert…