As an attorney navigating the expansive online landscape, it’s crucial to harness the power of Google tools to not only bolster your online presence but also to take control of your content. In this guide, we’ll delve into essential Google tools that can elevate your digital marketing strategy and ensure your legal practice stands out….
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No matter how safe and well-known a brand or law firm might seem, there is always the risk of an online reputation crisis. Modern communication channels like blogs, social networks, and review sites are all open to the public. This means that one bad customer experience or a small drop in service standards can quickly…
In the legal world, your reputation is everything. It’s how clients think of you when they hear your name. And in the age of the Internet, that reputation can be made or broken. A single bad review can negatively impact your firm. However, don’t worry. You can find a way to come out on top…
If you’ve been involved in digital marketing for a while, you’ve undoubtedly heard about the importance of visuals. The old saying about “a picture being worth a thousand words” is still relevant in the digital age – maybe even more so than it has ever been in history. After all, people are besieged with all types…
To stay on top in the legal field and build your presence online, you need to focus on law firm reputation management. Begin your search by stepping into your client’s shoes first. Ask “What are they searching for?” Do so in incognito mode so what you’re browsing does not influence your research. Don’t use your…
A law firm’s reputation is one of the first things new clients think about when are seeking help from an attorney. Therefore, it is of the utmost importance that you develop a robust reputation management plan right from the get-go. Developing a Reputation Management Plan: Fitting Together the Pieces The term ‘reputation management’ refers to…
When it comes to launching your practice as a new lawyer, you need to know what it takes to set up a legal website. Don’t discount the merits of establishing a great website, as doing so can help you reach your goal of making a six-figure salary. Step into the Digital Spotlight: Create a…
The American Bar Association stresses that attorneys consider how they reply to reviews online. That’s because they may unintentionally share privileged lawyer-client information when they respond to a negative comment. Therefore, the company that handles your online reputation management (ORM) services needs to specialize in attorney marketing online. Managing reputation management for a legal firm…
The short answer is, yes. Lawyer online reputation management is vital for your practice. But you might think that reputation management is only for big law firms. You would believe that you could just ignore what your clients are saying about your legal services. Unfortunately, we’re no longer living in that era where your clients…