No matter how safe and well-known a brand or law firm might seem, there is always the risk of an online reputation crisis. Modern communication channels like blogs, social networks, and review sites are all open to the public. This means that one bad customer experience or a small drop in service standards can quickly hurt your firm’s reputation. As a result, it is critical to understand the options available when considering an online reputation management scenario.
It is important to keep in mind that around 75% of consumers now use Google to look for businesses or services. You don’t want SERPs to make your law firm look unreliable and unrespected.
Should I be Concerned About Online Reputation Management?
Absolutely, taking care of your online reputation as a lawyer is important for your business. But you might think that only big law firms need to worry about their reputations. You might think you could just ignore what your clients say about the way you practice law. We no longer live in a time when your clients have no way to give you feedback. ORM, by itself, means keeping an eye on your law firm across the web. By keeping an eye on it, you can make sure that potential clients have a good opinion of your law firm and what it does.
More Often Than Not, People Talk About Bad Things.
According to various research, customers are more likely to talk about bad experiences on social networks and other public platforms than on private ones. A brand’s value, such as a law firm’s, and business performance can be badly hurt by its online reputation, thus affecting future clientele and overall performance.
There are a number of ways to fix a brand’s reputation and lessen the damage from a reputation crisis. But they all need to be part of a well-thought-out plan for the best results. Contact Attorney Marketing to find out more about reputation management and how to get noticed online.
Figuring Out How Big The Problem Is And What To Do About It
Before doing anything to fix your reputation, you need to do a thorough analysis to figure out how bad the situation is and what caused it.
There are many things that can cause reputation damage, such as poor customer service or trouble talking to clients. Additionally, false information spread by rivals or a problem, or bad handling of a situation that goes viral on social media. No matter what the reason is, it needs to be found out so that a good plan can be made.
Putting Together A Complete Content Marketing Plan
To fix a bad online reputation, you need a comprehensive content marketing strategy. But publishing blog posts is only a small part of content marketing. It is a complete marketing strategy that builds thought leadership with high-quality content and helps build a loyal community of brand advocates. It focuses on building an email list that can be used for marketing through word of mouth and building relationships.
Regaining Credibility By Guest Blogging And Influential People
One of the best ways to fix a bad reputation is to borrow credibility from well-known publications through guest blogging. If a brand is featured on the top news websites and industry blogs for the right reasons, it can improve its search engine ranking and boost its reputation overnight. In the same way, building relationships with influential people in your industry can also help lessen the damage a reputation crisis can do. Both of these things, though, take a lot of time and require patience. A recent study found that a single new inbound link has an effect on search engine rankings for about ten weeks.
Use Social Media Marketing To Spread Your Content And Build Relationships.
Most of the talk about brands and how customers feel about them happens on social networks like Facebook and Twitter. A successful social media marketing campaign not only fixes a bad reputation but also makes the relationship between the business and its customers stronger.
To fix a bad online reputation, you need a comprehensive plan that uses a variety of tools, techniques, and platforms to spread the good things about a brand and hide the bad things.
Fortunately, things can change quickly. In most cases, it can only be done by a team of professional online reputation management experts who know how each strategy works and how to put it into practice properly.
Using A Reputation-Building Strategy As A Legal Expert
Regaining and continuing the development of your site’s reputation is a key element when increasing your site’s authority. This means getting your name out there and showing that you are a legal expert.
Obtain Top-Quality Digital Marketing and Reputation Management Services
Google gives a lot of importance to the links that point to your website. The best way to get high-quality links to your website is to become known as an expert in your field, as well as have a good online presence and reputation. The more credibility you have, the more people will link to your website. Work with a digital marketing agency. Contact Attorney Marketing to find out more about reputation management and how to get noticed online. Get in touch today by calling (888) 992-9529.