If you want to improve your firm’s legal web design, it is important to know how to connect the dots. In other words, you need to make sure the important information is where it should be so your clients have the best user experience possible.
Why a Responsive Legal Web Design Is Important
Having a responsive design is important as it allows you to reach a broader audience. Not only should the design support different sized screens, but it should also be set up so it is easy to navigate. Don’t add too much clutter. Set up the site so it conveys the information you want your visitor to read.
So, how do you highlight your website so it provides a friendlier user experience? The following information will provide you with the inspiration to attract more visitors to your legal website.
List Your Firm’s Legal Services
First, you want to ensure everyone can easily scan and read the services your firm offers. Let your visitors know immediately if they can contact you for a specific legal need.
Set up your legal web design, so you can list the services on your homepage and provide additional details on a separate page for each service. You can also link each service to a separate services page for the individual offerings.
Use Several Calls to Action (CTAs)
Your attorney website’s main goal is to entice visitors to seek a consultation or to contact you. For this to happen, you must guide them around your website and use several calls-to-action so readers can contact you or schedule a meeting.
Use calls-to-action on your homepage and other pages of your legal web design, including the lawyers’ profile pages and the About page. You can also feature a call-to-action on the blog page, under the separate blog posts, or in a sidebar.
Make Sure Your Website’s Pages Allow for Quick Navigation
Nothing is more frustrating than a slow web page. While your web design may be smart-looking, a slow-loading page will make your visitors seek legal services elsewhere.
Test the speed of your website by accessing Google Pagespeed Insights. You can use the information on the site to increase your load time.
Make the Site More User-Friendly
Besides having a legal web design that is responsive and fast, you need to make sure the site is more user-friendly by doing the following:
- Get rid of extra unnecessary links.
- Make sure the print is basic and easy to read. According to the Techwalla website, the best online fonts to use for online readability are. Arial, Trebuchet, Verdana, and Georgia, all of which are clean and crisp. Georgia can be reduced to a smaller size and still retain its readable characteristics.
- Keep the site free of distracting animations, auto-plays of videos, and pop-ups.
Create Simple Contact and Booking Forms
Again, simplicity is the key to improving your site’s design. That means creating contact forms that request the most basic contact details. Doing so will prevent customers from leaving the site before they insert all their info.
Featuring spaces for the name, address, and email and adding a space for a short message should suffice.
You might also include a booking form so a visitor can schedule a date and time for a consultation. This reduces the time spent scheduling appointments on the phone. Again, keep the booking form simple to fill out and ask only for the most necessary details.
Get the Layout Right
To improve your user’s experience, also include bullets, numbered lists, and keep the reading pattern so it is shaped like the letter “F.” The F-Shaped configuration features three elements.
- Readers first read horizontally across the upper part of the webpage, which forms the top bar of the F-shaped pattern.
- Next, the reader’s eyes move down the page, then scan horizontally over the print across a shorter space, the part of the pattern that represents the lower bar of the letter “F.”
- Finally, the reader’s eyes move vertically along the left side of the web page. If you use a heatmap, the area appears as a solid strip. This part of the layout is the stem of the “F.”
According to Search Engine Watch, it is important to keep the design consistent, using the same layout through your web pages so you avoid confusion.
Keep Everything Easier to Read with Subheadings
Create a hierarchy on your web pages by using subheadings, such as H2, H3, H4, etc. Doing so will support scannability and readability and break up the content as well. The H1 title tag for each page should invite search engine users to click on the page.
Provide Complete Details
The content you add to your website should be comprehensive, designed to answer all the reader’s questions on specific subjects. Therefore, the reader should be able to get all the information from the page without referring to other sources.
However, that does not mean you should not add links. By linking to an authoritative website, you will increase your website’s credibility. Support your page’s content by including infographics, statistics, and facts from sourced links.
If you have broken links, such as“404 not found” links, locate them and fix them, as they hurt your rankings in the SERPs.
Organize Your Website’s Blog Articles
If you have a blog on your website, make sure the articles are organized so the topics can easily be found. Everything should be set up seamlessly so the user can quickly go from one page to the next.
Use easy-to-spot icons, clickable links, and menu bars to support navigation. For instance, if you want to direct visitors to a landing page, turn the text into a button, change the text’s letter color, or underline phrases for linking.
The idea is to make navigation more intuitive so website visitors don’t have to give much thought to the activity as they browse. By taking this approach, users will experience less frustration, which increases search engine rankings and steps up the traffic flow.
Improve Your Legal Web Design Now
Learn more about how you can improve your legal web design by reviewing the services of an online attorney digital agency. Contact Attorney Marketing Online today at (888) 992-9529 or (323) 433-6529 for further details.