Search Engine Optimization

How to Keep Your Legal Website Alive (Part 1)

Search engine optimization (SEO) is a strategy that helps your legal website appear higher in search engine results. In other words, SEO helps you rank higher on Google and other search engines so that more clients can find your site organically when searching for relevant topics online 

Therefore, if you want to be continually found, you need to understand how this strategy can benefit you and your legal organization. Search engine optimization gives potential clients one more way to find your site, which means more traffic and more clients for you! 

As a website owner and legal marketer, you need to place a priority on SEO. In the digital world we live in, the phrase “Google it” has become so commonplace that it’s practically ingrained into our everyday speech. 

Consequently, any law firm that hopes to reach a larger audience needs to think about how it can optimize its website for search engines and users. That’s why you need to use digital marketing services that are primarily directed at law firms.

Because search engine optimization is a complex topic with many moving parts, you’ll find that several factors can contribute to your rankings in the SERPs. Therefore, to be successful, legal firms need to understand the basics of SEO.

These foundations lead to researching keywords (finding out what your visitors are searching for), creating content (which is directed toward the searches), clarifying the content through on-page SEO, building organic links, and focusing on technical SEO. Technical SEO allows search engines to find, crawl, and index content effectively.

Knowing this information will help you increase your profits. Therefore, you cannot ignore the basics, as Google cannot find your site without some type of guidance or help.

What is Search Engine Optimization?

SEO stands for search engine optimization. On the Internet, practically every business is engaged in some sort of SEO to improve its visibility online. Therefore, SEO is the process of improving your website’s visibility in search engine rankings. This involves creating content that will capture user engagement and drive traffic to your site. 

Remember that SEO is not something that happens overnight. This marketing strategy is something that requires patience and takes a longgoing and consistent effort. That is why it’s important to hand over these details to a digital marketing company

How does SEO work?

With the growth of the Internet, people are spending most of their time online. To reach the right 

people then, you need to use the right medium. This can be achieved with the help of SEO. 

SEO helps in gaining more traffic primarily through the search engines of Google, Yahoo, and Bing. Search engines use algorithms to rank websites and determine where to place them in the Search Engine Results Pages (SERPs). 

SEO helps to increase your rank on these search engines by optimizing your content for the keywords that people are searching for. By implementing SEO on your legal website, you are incorporating certain keywords and phrases that people are more likely to search for. 

The more times a keyword or phrase appears on your website, the higher it will appear in the SERPs when people are making a search.

When it comes to SEO then, patience is indeed a virtue. You have to plod away to see results over time. It’s like the fable about the tortoise and the hare. The hare wins the SEO race every time.

Waiting for SEO and good content to perform takes practice and perseverance. Because Google updates its PageRank quarterly, pages may take some time to settle in a search engine’s index. So, you may have quality content on your website, but you still have to keep adding more of this quality copy to see the desired results over time.

Getting to the Top of the SERPs Sooner: Some Steps to Follow

To quicken the pace, you need to do the following:

  • Research as many as five SEO keywords/phrases you’d like to appear on your law firm’s website.
  • Make a note of the keyword results after searching them on Google.
  • Visit the top pages, and include the following types of content – articles, ads, or comments.
  • Make sure you can secure backlinks from your contributions.

How SEO impacts your online presence

The higher your website ranks in the search engines, the more likely people are going to click on it and visit your site. That’s really the point of all of this effort. However, it does not end there. You also want visitors to stay on your site once they find it.

Therefore, you want people to find your legal website who are looking for specific legal services and help. If your website is buried in the back pages of the SERPs, you’re missing out on the opportunity for increased exposure. 

By implementing SEO, you’re making sure that your website can be found, can be seen, and worth visiting. Without a way to click through to your site, people will move on to your competition.

Who to Call About Search Engine Optimization Now

Call Attorney Marketing. Online to get direct legal digital marketing assistance today. Contact (888) 992-9529 to schedule a consultation now.