attorney SEO

How to Strengthen the Attorney SEO on Your Website

Do you own and operate your own legal practice? If you have employed your years of legal expertise to launch your own law firm, you probably do not have many free hours in the day. Between meeting with clients via phone or in person, drafting briefs, and making court appearances, your schedule can be completely full by the time you have had your first cup of coffee for the day. With so much on your plate, it can be difficult to carve out time for developing a marketing strategy. You may have an idea of the message you would like to get out to your prospective clients, but it may not be clear how exactly you can do it. You might even have a vague understanding of search engine optimization (SEO), though how you can put those principles into practice may be a bit of a mystery. Fortunately, by working with an experienced digital marketing firm in the legal space, you can take active measures to improve attorney SEO on your website.

What does it mean to strengthen your attorney SEO? Well, at a foundational level, search engine optimization is the practice of making your content as attractive as possible to Google and other search engines. By optimizing the content on the page, you can improve your rankings on search engine results pages (SERPs). If you think about it when you search out either a business or a product online, do you click on one of the first few results? Or do you wade through pages and pages of websites to find what you are looking for? Chances are, you are clicking on a result on the first page, and this likely holds true for your potential clients as well. While selecting an attorney can call for other considerations, such as positive reviews or word-of-mouth recommendations, getting your website in front of as many eyes as possible will increase your chances of making conversions.

Create More Engaging Content to Boost Attorney SEO

If you have your own law practice, you probably have some sort of digital presence. At a bare minimum, maybe you have a website with three to five pages of content that gives a general overview of your practice and your background. While there was a time when such a site was sufficient in the digital marketing world, things have evolved considerably. It is no longer enough to have a website with a few keywords in order to snag a high Google ranking, you need to be offering engaging, worthwhile content that provides real value to the user. Google, in particular, utilizes the E-A-T guidelines when deciding how to rank content. This means they want content that shows expertise, authority, and trustworthiness (E-A-T).

The most effective way to shore up your content is to have it be written by someone who knows what they are talking about. Whether these are internal pages that discuss specific areas of the law (e.g., personal injury, estate planning, divorce), or blog content, the person writing should have a strong grasp of the legal concepts being discussed. With blog content especially, be sure to link to reputable sources when making citations. Not only will well-written content perform better with SERP rankings, but it also will make your website more attractive to other sources who may link back to you, creating what are called backlinks. Backlinks are a tried and true SEO strategy as they show that your website is trustworthy. 

Your Google Business Profile and Local SEO

As you most likely work with clients who are local to your geographic area, having strong local SEO is a must. This means that when someone searches for legal services in their area, you will appear in a high position in the results. One effective way that you can improve your ranking here is to have a dynamic, and robust Google Business Profile. You should put as many pertinent details as you can and add photographs of your business or office location. Additionally, making routine updates will better your chances of engagement, and it can attract more positive reviews. Having good reviews not only helps from a word-of-mouth perspective, but they are good for SEO as well because they typically include helpful keywords.

Schedule Your Consultation Today

Are you ready to work with a digital marketing agency that has a strong track record in the legal space? At, we work exclusively with law firms and we understand the nuances and challenges of legal marketing. Our experts will take the time to learn about your practice before ultimately tailoring a marketing strategy that serves your goals. If you would like to learn more about our services and how we can help you, contact us by email or phone (888) 992-9529 today and schedule your initial consultation.