In the times we are living in, it is important to be on top of all of the details if you want your services to stand out from the rest, regardless of the industry your business is in. If you are good at what you do, your customers will probably recommend you to the people they know. The thing is that, to be able to advise their friends to use your services, they need to use them first. So at some point, you will need potential clients to access your site for the first time. This article will show exactly that: how to organically attract an audience into your website with the use of Search Engine Optimization, in an industry that hasn’t developed its potential on the subject yet: attorneys. Without further ado, here’s what you need to know about lawyer SEO.
Ask Yourself Common Questions in Your Area of Expertise
As you may have noticed, whenever you do a Google search two types of results come up: organic and the sponsored results. Ideally, your website should be advertised in both. The ultimate goal of SEO for lawyers is to position their site on the first page of a search engine website. Even though this is no easy task, there are a few tricks that can help you.
The first thing you need to take care of is to make sure that your website answers common questions from potential clients and that your website is easily found on those searches. If you are an attorney working on divorces, for example, try to write blogs that give a response to those questions. Try to organize your content in a way that your audience can easily understand where your services are located, what type of law you practice, and if you can fulfill a particular client’s needs. Furthermore, try to add information about your background and the price you will be charging.
How to Use Keywords to Increase your Site’s Traffic
Then comes the concept of keywords. Sites like Google or Bing, are designed to send their visitors to the best sites, and platforms that are authoritative and popular in a particular field. What you need to do is show the algorithm that your site will answer a client’s question, boosting your ranking in the SERPs (Search Engine Result Pages). The aim of websites like ours is to help your website to improve the position of that ranking with lawyer SEO. That is done with the mentioned keywords.
In the example we mentioned before, a divorce lawyer could use keywords like law firm divorce, divorce attorney, or keyword phrases like “How much does a divorce lawyer charge in California ”?, assuming the latter one is where your law firm is based. This way, if you want to incentivize readers to review your content, you need to target a keyword on each of the pages of your website.
Attorney Marketing Ready for You
Even though we are making the task sound simple, that doesn’t mean that it is. Lawyer SEO and many other fields are not only about getting a higher rank in the SERPs, but also increasing the traffic to your website. If you want to fulfill your goals, contact an agency that specializes in digital marketing for law firms like Attorney Marketing. Call us at (888) 992-9529 for more information about our services, or contact us online.
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