attorney website

Must-Have Marketing Tools for Lawyers (Part I)

You’ve probably heard it a million times before: the world is going digital. We consume content online, we shop online, and we even work online. So, it’s no surprise that marketing has gone digital as well. But how does this affect attorneys? Many law firms are still using traditional marketing methods, such as print advertisements and TV commercials. While there’s nothing wrong with these methods, they may not be the most effective tools in the digital age. So, what tools do you need to use for online marketing and your attorney website?

Use the following information as a checklist of what you’ll need to increase your online visibility.


When it comes to marketing online, SEO should be at the top of every attorney’s list. SEO stands for “search engine optimization” and refers to the practice of improving your website so that it will rank higher in the search engine results pages (SERPs). While there are a number of things you can do to improve your website’s SEO, the following reasons are the most important:

1) Use titles and descriptions that people are seeking. When potential clients search for an attorney website online, they typically make inquiries for what they’re seeking – “personal injury lawyer” or “divorce lawyer.” Make sure your website includes these keywords in both the title and description of each page.

2) Optimize your website for mobile. More and more people are using their smartphones and tablets to search the web. If your website isn’t optimized for mobile devices, you’re likely to lose your ranking in the SERPs.

3) Use social media. Social media is a great way to connect with potential clients and promote your website. Make sure you have active profiles on all of the major social media platforms (Facebook, Twitter, LinkedIn, etc.) and that you regularly share links to your website.

4) Publish new content on an ongoing basis. Google prefers new and trending content, so make sure you add new blog posts, articles, or other types of content to your website on an ongoing basis. This will not only help with your SEO but will also add to your authority locally and regionally.


PPC is an important tool for attorneys looking to market their services online. By using PPC, attorneys can target potential clients who are searching for their specific legal services online. By targeting relevant keywords and phrases, attorneys can ensure that their ad reaches potential clients who are searching for information about their specific legal needs.

Both SEO and PPC are two online marketing tools that go together like peanut butter and jelly, or oil and vinegar, or salt and pepper. You really cannot have one without the other.

When used correctly, PPC can be an effective way to generate leads and grow your legal practice. However, it is important to keep a few things in mind when using PPC for your law firm’s online marketing efforts. 

First, you need to make sure that your ad is relevant to the keywords you are attempting to target. If your ad really doesn’t relate, potential clients will simply click away from it and you’ll have wasted your money. 

Second, you need to make sure that your ad stands out from the competition. If there are other ads competing for the same keywords, you’ll need to have the ad that catches the eye of potential clients. 

Finally, you need to track your results so that you can test the effectiveness of your PPC campaign, and make the required changes

By following these tips, you can use PPC effectively to market your law firm online and generate leads that will help grow your business over time.

Social Media

Almost all attorneys use some form of social media, whether it’s to keep up with current events, find potential clients, or network with other lawyers. However, social media can be a double-edged sword if not used correctly. 

It’s important to remember that everything you post online is permanent and public, so think twice before posting anything that could potentially damage your reputation.

In other words, social media is one of those online tools that can make you or break you. Therefore, you need to make connections from which you’ll profit and learn how to fend off attacks professionally and rationally.

To make social media work for your attorney website, it’s important to keep the following tips in mind:

  1. Use social media to demonstrate your legal specialties. Share interesting articles, blog posts, or infographics that showcase your knowledge in your legal area. This will help you attract potential clients who are looking for an attorney with your specific skill set.
  2. Get involved in discussions. If someone asks a question related to your area of law on a social media platform like Twitter or LinkedIn, take the opportunity to answer their question. Not only will you be helping out someone in need,  you’ll also be increasing your online authority.
  3. Use social media to build relationships. Social media is all about building relationships and connecting with others. Don’t just use it as a platform to sell your services. Get involved in conversations, collaborate with other lawyers, and build a long-standing rapport with clients and prospective leads.

Email Marketing

Email marketing is one of the most important online marketing tools that attorneys can use to reach clients and expand their client base. It allows you to send timely, personalized messages directly to your target audience.

There are a number of email marketing platforms available, each with its own set of features. However, all email marketing platforms share some basic elements:

  • A database of email addresses
  • An interface for creating and sending emails
  • A way to track opens, clicks, and other engagement metrics

When choosing an email marketing platform, it’s important to consider your needs and budget. Some platforms offer free plans for small businesses, while others require a monthly or annual subscription.

Once you’ve selected a platform, you’ll need to populate your database with email addresses. You can do this manually by entering addresses one at a time, or, better yet, you can import a list from another source.

Once your database is populated, you can begin creating and sending emails. Most platforms provide templates to help you get started, or you can create your own messages from scratch. Remember to include calls to action in your emails so that recipients know what they should do next.

Finally, be sure to track your results so that you can gauge the effectiveness of your email marketing campaign. Most platforms provide detailed reports on opens, clicks, and other engagement metrics.

Succeeding as a legal digital marketer requires the use of the proper marketing tools while creating a local presence. By using the right tools, you’re bound to see more conversions and an increased interest in your legal firm’s services.

Call Attorney Marketing.Online to Learn More About the Marketing Tools You Need

Attorney Marketing.Online is the go-to authority for everything that has to do with marketing an attorney website. If you want your lawyer platform to generate revenue, you need to align yourself with a top marketer in the field. Contact Attorney Marketing.Online for all the exciting details at (888) 992-9529 now.