With the continuous rise of digital marketing, we understand you want to produce more high-quality legal content to attract more clients and grow your business. Attorneys are always looking for new methods and opportunities to expand their clientele and increase their caseload. With good attorney SEO tips, written content is an excellent way to reach this goal.
However, knowing what to write and how to write it in a manner that generates actual organic results requires more than just a fast typing speed. The following tips are simple, but they will help you make high-quality articles, blog posts, and web pages that are more likely to succeed than fail.
Define Your Primary Audience
The first step in ensuring that the content of your law firm is as targeted as possible is to clearly define your audience. More often than not, you will write directly to prospective clients. Make a client persona that describes the client and the legal problems they are having in great detail.
The types of people who hire different law firms are very different. This is why it’s important to create client personas tailored to your law practice. You should be familiar with the types of customers your company typically attracts. Identifying and meeting the needs of your clientele is second nature to you. If you know your audience, you can tailor your content to meet their needs more effectively.
This is a crucial aspect of defining the scope of the legal content that you publish. The content of many law firm websites and blogs misses the mark because authors create copy based on what they want to write about rather than what their audience (potential clients and/or referral sources) is seeking.
Evaluate Potential Topics Based On Lead Value
Before you begin writing on a specific topic, consider whether it is worth your time to draft, proofread, and publish it. Once you know if the content will bring in visitors, it’s time to figure out how much it’s worth.
Verify that the subject you’re writing about is related to your client’s issue. In this case, you might want to focus more of your content creation efforts on getting probate clients instead of publishing everything you know about estate planning.
Consider the Formatting
On the web, paragraphs should be shorter (1 to 3 sentences) and more readable and scannable. Additionally, use an appropriate writing style for your audience. You should avoid using excessive legalese unless your primary audience consists of attorneys.
Incorporate High-Volume Keywords
Keywords are a great way to confirm that your audience is actively seeking this type of content. Topics, on the other hand, typically center on a topical, higher-level, umbrella keyword or group of keywords. There are ongoing discussions regarding whether it is more important to focus on keywords or the overall subject. The truth is that both might be equally important.
A good strategy for legal documents is to select a primary keyword for the article or page that you intend to write. Then, discover related keywords and questions people have about the subject. Then, we will perform one of two actions. First, we may use the remaining keywords and inquiries as additional sections in the text.
Another option is to change the content’s original focus to a broader, more general topic and make separate sections for the main keyword and keywords that are related to it.
Promoting and Marketing Your Content
After publishing your content, it will take some time for it to generate organic search engine traffic and results. If you’ve done everything correctly, prospective clients should discover your content organically when they search for legal information. But promotion can speed up the rate at which the investment starts to pay off.
Often, content requires a little extra help in order to be effective. Therefore, after creating content, the next step is to promote it. It should be promoted via social media, email marketing, and newsletters. However, social media is not the only platform where you should share your content. Email is one of the most appropriate channels for promoting content. The media and journalism are changing. Numerous blogs and websites provide an excellent opportunity to promote your content. There is no guarantee that promoting your content on online media websites will generate referral traffic that directly increases your company’s revenue.
Concluding Remarks To Keep In Mind
Keep in mind that content is king when marketing your legal practice. Think twice before dismissing the influence of carefully crafted blog posts, videos, or podcasts as part of a solid attorney SEO strategy.
You can reach more people, hone in on your ideal client persona, and establish yourself as an authority if you put your focus on producing this kind of content. This enables you to improve your legal content writing and development process exponentially over time. Like in court, you don’t always win, and you need to fail to improve your skills and increase your chances of succeeding in the future.
Follow these content marketing best practices to improve the visibility and performance of your website in search engine results pages.
Be the first to start a conversation