In today’s digital age, having a website for your law firm is not enough. Your law firm website needs to be visually appealing, optimized for search engines, and user-friendly.
A well-designed website can mean the difference between attracting new clients or losing them to your competitors.
Revamping your law firm’s website is crucial to staying competitive in the online marketplace. By incorporating modern design elements, focusing on the user experience, and using the right keywords, you can attract more clients to your firm and ultimately grow your business.
While you may want to refresh your website, you may actually have to start from scratch. You just need to know what to do to stand out from the crowd.
The Importance of a Strong Online Presence
In today’s digital age, people turn to the Internet for everything from shopping to legal advice. Therefore, having a strong online presence is crucial for any law firm. A website is often the first point of contact between a potential client and your firm. So, it’s important to make a good impression.
A well-designed website conveys trust, credibility, and professionalism – all of which are essential for building a relationship with potential clients.
Make Use of Keywords and Phrases
Having a strong online presence also means having a website that is easy to find. With search engine optimization (SEO), you can increase your website’s visibility to potential clients who are searching for legal services online.
By optimizing your website for keywords related to your practice areas and location, you can attract more traffic to your platform, thereby increasing your chances of getting new clients. One of the great tools to use is Serpfox.
Assess Your Current Website
Before revamping your law firm’s website, it is essential to assess your current website. This will help you identify the areas that need improvement and plan for the changes you want to make. However, before you make an evaluation, you need to ask some key questions.
What You Need to Ask
Start by evaluating your website’s design, functionality, and content. Ask yourself the following questions:
- Is your website visually appealing?
- Does it convey professionalism and credibility?
- Is your website easy to navigate?
- Are the menus and links easy to find?
- Is your website mobile-friendly?
- Does it work well on different devices?
- Is your website up-to-date?
- Are there any outdated or inaccurate pieces of information?
- Does your website have a clear call-to-action (CTA)?
- Is it easy for potential clients to contact your firm?
Answering the above questions will give you the insight you need to improve your website and give it a whole new look.
How to Make Your Website Stand Out
Indeed, website design plays a critical role in attracting and retaining potential clients. A well-designed website should be visually appealing, easy to navigate, and user-friendly.
When designing your law firm’s website, consider the following:
Your website should reflect your law firm’s branding. This includes your logo, color scheme, and visual elements. Consistent branding across your website and the web can help build brand recognition and improve your standing.
User Experience vs Customer Service Experience (UX vs. CX): Making the Distinction
If your users are having problems with navigation or leave the site regularly, you have to delve into why this is happening.
Don’t confuse the user experience (UX) with the customer experience (CX), as both are different.
What Is UX?
UX includes the following dynamics:
- The interactiveness of the design
- The visual design elements
- The information architecture
- User research
- Content strategy
Websites that don’t provide a good UX have high bounce rates, including shorter times on pages and fewer returning visitors – all of which also harm your SEO and your law firm’s reputation. To make your website stand out, you need to fix these problems and find out the reasons first.
What Is CX?
Alternatively, CX involves the following elements:
- Customer service support
- Branding of your law firm
- The selling process
- Equitable pricing
- Delivery of your services
You can improve CX by including FAQs that answer many of your visitor’s questions and by making sure they have access to chat or can easily reach you by phone or email.
When You Should Consider a Total Redesign of Your Legal Website
You may need a total redesign if your visitors cannot find information or cannot access your site’s features across different devices.
Ongoing technical issues or a less-than-intuitive interface can cripple your site’s functionality as well.
You need to refresh the looks of your site too if it looks too dated. Today, website visitors prefer platforms that have modern and user-friendly designs.
Moreover, Stanford University revealed that 75% of website visitors regard a firm’s credibility in terms of its website. People place little trust in clunky or “worn” platforms.
How to Increase Website Credibility
To add to the credibility of your legal firm’s site, you need to take the following measures. Use the information below as a checklist when revamping your website design.
- Make it easy to confirm the accuracy of data on your site. Building credibility includes adding third-party support in the form of citations, references, and sources. You should also link to this evidence.
- Show that your law firm is legitimate. The easiest way to legitimize your firm is to include a physical address, contact phone, and email, including office photos and professional memberships.
- Spotlight your legal firm’s specialties and services. Show that you are affiliated with respected organizations – by linking only to credible and authoritative sites.
- Showcase your team’s legal experience and knowledge. This means introducing your legal team and what they can offer clients. Add their background and knowledge of specific legal services.
- Show that your site is supported by trustworthy and honest employees – that they are real people. Impart this message through images and text. This includes adding employee bios and introducing the members of your legal staff.
- Make it easy to contact you. Again, include your physical address along with your phone number and email address. Include this information on both the front page and the contact page for your visitors.
Contact Attorney Marketing.Online to Schedule a Consultation
To ensure your website design works for you, you need to work with a professional website design agency – a company that specializes in website design for attorneys. In LA, your go-to company is Attorney Marketing. Online. Contact us and schedule an appointment anytime.