Google AdWords is a powerful tool for any business, but it’s especially effective for law firm AdWords Campaign. With Google’s help, you can reach potential clients searching for your services online and connect with them quickly and easily. But you need to use AdWords correctly, otherwise, it can waste time and money.
Here are five tips for creating an effective Law Firm AdWords campaign:
Get Your Keywords Right
When people think about searching for a lawyer online, there are various places they could go. They may be looking for general legal advice, or they might be looking to retain a particular type of attorney to represent them in a court case. The trouble is that when these people type their search terms into Google, the results sometimes match what they’re looking for.
To fix this problem, use the keywords that potential clients will search for when they want your services. But how do you know what those words are? It would help if you talked to other lawyers who specialize in the same areas of law as you and asked them what terms potential clients would search for when trying to find them.
When setting up your AdWords campaign, you’ll have a much better chance of converting clicks into clients if you choose keywords that your target audience is actually using.
Focus On What Your Target Audience Is Searching For
AdWords is a great way to get your message in front of people looking for your services, but it only works if you’re advertising to the right group of people. When you set up an ad, you can select specific keywords that will trigger the ad to appear—these keywords are what searchers will type into Google when they’re looking for something in particular.
Focus on what your target audience is searching for. If you’re a divorce attorney, don’t advertise when people search for things like “how to get out of jury duty.” They’re not interested in getting annulled and they don’t need legal representation!
Create A Landing Page for Each Ad Group
When creating your law firm AdWords campaign, you must ensure that each ad group has a landing page. The landing page is where the ads on that term send traffic, and if you still need to set up a landing page for each ad group, you’re missing out on a huge opportunity.
Landing pages are essential because they help your website look professional and not spammy. If you send people who click on an ad to a page that doesn’t pertain to their search, they’ll leave the site in less than 30 seconds. If you send them to a page that is specific to their search term, they will stick around and stay on the site longer—the longer they stay on your site, the more likely they are to become clients.
Don’t Forget About Branding When Creating A Law Firm Adwords Campaign
When starting with a law firm AdWords campaign, it can be easy to get drawn into the statistics. Is this keyword working? Does it have a high click-through rate (CTR)? Are more people clicking on my ad than my competitor? But statistics are not everything. The most important part of your ad is the headline.
This is what will draw a reader in to see what else is written. Think carefully about what you want your company to be known for. What do you want your potential clients to think about when they see your name? Think about who you are as a company and what you would like to portray, then tailor your ad copy around that.
Don’t Let Your Budget Run Wild Without Reason!
Don’t let your budget run wild without reason! While it’s tempting to pump a lot of money into a campaign that might yield results, keep in mind that this is a marathon, not a sprint. Consider thinking you’ll go out and make $10,000 per month.
Set up a plan where you can successfully meet your goals while keeping costs down by focusing on only one or two keywords at a time in each ad group. When you start seeing success, move on to another set of keywords and ad groups.
Many people think of law firms as stuffy when they are a great way to find help with any legal matter you may have. The attorneys at Attorney marketing are well-versed in various areas of law and can be of great use to you. Contact them at their website today or call (323) 433-6529 for more information.
