Local legal SEO is distinct from the regular SEO approach you employ to attract people from around the world or inside a certain locale. This type of SEO, as the name suggests, targets consumers who are looking for legal services in your local area. When it comes to optimizing your website locally then, you must take a different approach.
Getting the Most Out of Local Legal SEO
Keywords like “top lawyer in Kansas City” or “DUI lawyer in New York” are commonly used for local searches. The goal is to become familiar with industry buzzwords while also including a local reference, such as the city or words like “near me.”
Local SEO represents your city or town, while standard SEO tactics cover regional and international marketing. Because local SEO is more specialized, it requires the use of more precise keyword phrases and terminology.
Therefore, local SEO strengthens your local brand and promotes community traffic, which is especially important to law firms. That is why you need to prioritize local legal SEO before shifting your attention elsewhere.
The people you want to target most likely live in your community – they are the clients that keep your firm afloat. Interacting with this market allows you to establish a long-term and worthwhile relationship.
People use their smartphones to look up answers to their questions. “Where is the nearest criminal defense firm?” is an example of an often asked legal inquiry. “Where can I find a family law firm near me?”
They might also wonder, “Where can I find a local estate planning attorney?” These types of questions highlight the importance of designing a local legal SEO campaign.
The following information will assist you in boosting your local SEO and increasing your local presence.
Put yourself in your clients’ shoes
Perform a Google search for your law firm’s name to see where you rank. Examine your title tags, meta descriptions, and URLs for any errors. All of these factors have an impact on local search rankings. Therefore, they can’t be overlooked.
Go back to Google, search for your legal services. Include a keyword phrase, such as “Criminal defense lawyers in Lincoln.” Check to see where your firm appears in the local search results. If you see the listing, double-check the information. If not, make sure there are no inconsistencies and that everything is in order.
Use Google to keep your local information up to date
Before the beginning of 2022, you could add your name and information to a Google My Business (GMB) listing for ranking locally. However, things are different now. That is why you’ll need help from a lawyer-based digital marketing agency to help you with your local SEO campaign.
For instance, if you once referred to a GMB app to search and check on your firm, you’ll need to search “My Business” via Google or check Google Maps to see if your law firm is listed. If you find your practice on Google Maps, you can edit the info people see when they search for your practice, including the hours and the address. You can also check and respond to posts.
With the Google Business Profile manager, you can manage multiple profile locations. Logging in to the Google business profile manager can help you stay current in this regard.
Create a Google Analytics account if you don’t already have one
You should also set up a Google Analytics account to help with local SEO. The free tool keeps you up to date on popular search terms and provides you with the data you need to evaluate website traffic and other related metrics. To find out which terms are sending visitors to your website, use Google Search Console.
You don’t have to sign up for Google Search Console to track, troubleshoot, or preserve your website’s presence in Google’s search results. However, Search Console will help you get a better idea of how Google views your site for ranking locally online.
Check your legal firm’s name or you name and address in local citations
Make sure you’re using a local citation or that your legal firm’s name, address, and phone number are correct and consistent across all platforms where your website is referenced. The information should be the same, whether it is added to a legal directory or a review site online.
Share web page links and social media links
Building links is essential for connecting with clients that require your legal services.
Without this system in place, you can’t make the best use of any type of SEO. Also, you are more likely to get found in local search results if you establish yourself as a local expert in your legal profession.
You can audit your site for SEO to improve your SEO metrics by partnering with a digital marketing business. Working with an SEO specialist allows you to focus on what you do best while they help you generate more leads and business.
Advantages of Local Legal SEO
Local SEO boosts foot traffic and allows you to establish a local brand and reputation online. As a result, you will see that applying local SEO has a number of noticeable benefits.
Increased Website Visitors
Did you know that 46% of Google searches are for local information? As a result, you won’t be able to do business locally unless you follow local SEO best practices.
A Jump in Conversions
Research reveals that over 30% of local searches result in conversions. By emphasizing your expertise locally, your profits climb as well. Most people prefer obtaining services locally than from a far-off locale.
A Better and More Cost-Effective Way to Advertise
Local SEO allows you to stand out in your neighborhood without having to spend money on advertising. Payments for television or radio commercials, booklets, and brochures are costly. You can prevent these singular but higher expenses by implementing local SEO best practices.
Continued Website Traffic
You can improve your ranking in the local SERPs because local SEO increases website traffic. As a result, you’ll see a rise in revenue, client response rates, and brand recognition online. Local SEO is essential if you want to flourish locally.
Rankings that Keep Improving
You will have a distinct advantage over your competition if you use local SEO as opposed to standard marketing methods. Not only will you get long-term rankings, you’ll also get the edge you need to reach your clients both online and offline.
Local Reviews at Your Fingertips
Most online searchers check online testimonials or reviews before contacting a law firm. That is why you need to optimize your legal site for local SEO.
Get Noticed Locally – Increase Your Legal Presence Online Now
The professionals at Attorney Marketing.Online support the use of local legal SEO for their clients. This SEO strategy is one of the best tools to use to generate leads and drive traffic to your site and office. Contact Attorney Marketing.Online for all the details today. Call 888-992-9529 right away.