Google Adwords makes it easier to find and source clients. However, this PPC advertising system can be difficult to navigate. Thus, to make it simpler, lawyers hire a company that offers attorney Adwords management service. This type of service will make sure that this form of advertising will ensure lawyers are getting the ROI they deserve.
Does Attorney Adwords Management Work?
Advertising through Google Adwords can improve your firm’s bottom line. Unfortunately, the platform isn’t that easy to navigate and use. If you’re not sure what you’re doing, investing in it will be expensive without getting your revenue goal. Indeed, you’ll only pay for every click. However, clicks can cost hundreds of dollars in certain situations. Thus, it makes sense to hire a professional to manage your ads and avoid easting money.
According to Search Engine Watch, “the legal sector dominates, with the most expensive term closing in on a truly incredible $1,000 per click. It sounds insane, but consider that the average mesothelioma settlement is in excess of $1m and it starts to make a lot of sense. Legal terms account for 78% of the top 100, and nine of the top 10.” Thus, being careful in using this platform is essential. Otherwise, you’ll lose a lot of money without getting the return that you want.
Investing in Ads for Law Firms
You might wonder if it’s worth it for your law firm to invest in Google Ads. Indeed, ads can drive growth for law firms. However, it’s not ideal for every firm. Some areas of law are driven by referrals. In that case, Google ads might not be as effective.
What are the Areas of Law That Can Take Advantage of Google Ads?
- Personal injury
- Criminal lawyer
- Employment lawyer
- DUI and DWI
People who need these lawyers don’t want to ask their friends for referrals. Rather, they turn to Google to find a lawyer to hire. When your ad shows up at the top of the search results, your potential clients might contact you. But the decision to invest in PPC can be scary at first. The reason for this is that there are high bid expectations that Google has set. Electing to hire a Google Adwords expert is ideal to manage your campaign. What the Adwords professionals will do is manage the attorney’s budget while lowering the costs of the Ads.
Eliminating the Intimidation
You might be intimidated to try Google Ads because of the various sections you need to learn. But if you have it managed by an expert, you can take the intimidation out of the equation while focusing on the increase in your client leads. Find out more about how attorney Adwords management service can lower the cost of your ads by increasing ROI. Call Attorney Marketing Online today at (888) 992-9529.