Law firm SEO is vital. Most of your clients are using Google to search for information before they hire a lawyer. Many lawyers now are getting clients after they found them through search engines. This information simply proves that more and more people are using search engines to look for legal help.
How to Get Started with Law Firm SEO?
To make the most of SEO for lawyers, firms must heed these tips:
Claim Google My Business Listing
Google My Business is the primary tool where local businesses can use to outline their details to Google. Your law firm can also use it. But make sure it’s fully optimized so Google will feature it in search results, Google Maps, and Google Search. If you’re not sure how to use GMB, contact our SEO experts at (888) 992-9529.
The more reviews you get, the more prominent your law firm will be and the higher rankings you get. But the main question is how should you get many reviews. Google recommends the following practices to obtain more reviews:
- Verify business profile
- Remind customers, or in your case, clients to leave reviews
- Reply to feedback to help build trust
- Value all reviews because a mix of positive and negative feedback appear more trustworthy
Engage with Followers on Social media
Even though social media doesn’t have a direct impact on your search rankings, it’s vital to have a healthy online presence to boost awareness of your law firm. Respond to messages on your social media channels. Make sure to add your blog posts to your GMB listing. Doing so will keep your community engaged.
Optimize Your Website
Your law firm must have local content. This type of content will inform Google how to rank your site. Your potential clients may or may not click on the local search result. If you wish to be seen by prospective clients, you need to optimize your site for local queries. Include content with information about your practice area in a particular location. For instance, if you offer legal service for DUI in Los Angeles, make sure to emphasize it in your post. It’s also ideal to create specific landing pages for every practice area.
Take Advantage of Google’s Screened Results
This is a Google tool that provides direct reviews and results for attorneys. It’s a key tool in your local SEO campaign. You can still show up in organic results even if you don’t have Google ads. If you’re not yet familiar with Google Screened, find a local SEO service that can handle it for you.
Hire Attorney Marketing Online
Not all lawyers are using the Google Screened tool. Outdo them by leveraging this tool. Talk to our law firm SEO team to find out more about how to benefit from this tool. Call us here: (888) 992-9529.