Lawyers must use social media. Why? 3.8 billion people are using social media. And 54% of consumers are utilizing social media to search before making a purchase. With those numbers, you can’t ignore the value of social media to promote your law firm. And if you’re wondering whether you’re the only law firm that will utilize attorney social media marketing, then clearly don’t understand the statistics. The other lawyers in your area are already on social media because of those numbers.
Is Attorney Social Media Marketing Effective?
It’s probably one of the reasons you’re not yet using social media marketing. That is, you don’t know if it’s effective. But did you know that millennials are likely to hire an attorney with a social media presence? You can no longer deny the benefits of social media. But what can you gain from social media?
Interact with Target Audience
When you read the comments of your followers, you can have an insight into the type of services that your target audience is looking for. You will also know the type of legal services they want. Your audience can also interact with you live through instant messaging. In that way, you can answer their questions promptly.
Showcase Your Expertise
When your potential clients are looking for a legal service, they want to know whether or not the firm they choose has extensive experience and knowledge about their situation. Lawyers can say they are experienced. You can say you’re well experienced in this and that. But no one would believe you until you show it to them. And you can use social media as a platform to showcase your expertise in the field.
How to Showcase Your Expertise?
Social media isn’t just for posting selfies or sharing your law firm’s office. Rather, you can use it to share informative content for your clients. But your content must come from your own law firm’s website. Use social media to share an overview of your blog post, for instance, and send your followers directly to your website where they can read the entire post and other well-written articles about legal topics.
Boost Law Firm’s Awareness
One of the best benefits of social media marketing is that it increases brand awareness. In your case, people will be acquainted with your law firm and your expertise. Keep in mind that consumers now are likely to hire a company that they recognize to conduct services. When you use social media properly, you can get your law firm in front of your potential clients.
How to Start Social Media Marketing?
As a lawyer in your law firm, you have numerous responsibilities. Pretty sure, none of the other lawyers have enough time to post consistently on Facebook, Twitter, and other social media platforms. But hiring a social media marketing manager, like Attorney Marketing Online, can help with your goal significantly.
Helping you achieve your goals is what we can offer here at Attorney Marketing Online. But that’s not all we can do for you. We can help free up your time and allow you to focus on what’s more important to you.
If you’re interested in knowing about our attorney social media marketing services, please call us here: (888) 477-9540. Or schedule a consultation here: (323) 433-6529.