Explainer Video

Using an Explainer Video to Drive Law Firm Traffic


One of the great ways a lawyer can get noticed online is by adding an explainer video to his or her website. Explainer videos are popular, as they come in various types and they’re short (no longer than 3 minutes) and to the point. Therefore, they hold the viewer’s attention and, in turn, generate leads and traffic.

So, what else makes an explainer video perfect for your law firm’s growth?

Research demonstrates that SEO search rankings are higher with the addition of videos. Statistics show that 70% of the top searches feature a video. Also, the use of a video, according to SEO experts, keeps people on your webpage twice as long. You can also easily share your videos on social media sites, such as Twitter and Facebook. Use explainer videos in your email signatures or as part of your legal newsletters.

The reason you want to keep your videos shorter has to do with cognitive load. Researchers studying the use of educational videos review how much information someone can remember and retain. When you include too much extraneous material, your mind wanders away from the content. That is a short explainer video that works.

Tips for Including Video Search Engine Optimization (VSEO)

When you create an explainer video, you’ll need to partner with a digital marketing agency that understands all the facets of legal VSEO. This will help you in finding keywords that you can associate with your video. 

For instance, if you’re a personal injury lawyer, you may want to produce a video that covers the steps you need to take after a car accident. In this case, you might use variations of keywords, such as evidence and auto accident, to tag your video. Long-tail keywords and regular keywords are both helpful for VSEO.

For your description, add your law firm’s link at the start and end of the content so it’s easy for viewers to access your site. Add your primary SEO keyword in the paragraph and include a call to action (CTA).

In the “tags” section for your video, include your keywords and the variations. If you tag phrases with more than one keyword, enclose the words in quotes. 

After you upload your explainer video, tag the location of your business so you can upload the video to Google Places and Google Maps.

By including subtitles and captions, you also give Google the ability to find crawlable SEO text. Add a thumbnail for your video that people will notice that stands out. 

With respect to VSEO, you should also direct some of your efforts toward your YouTube Profile. Add your law firm’s URL as well as “follow” links to your legal firm’s blog and Facebook and Twitter accounts in the “About Me’ section of your account. 

Types of Explainer Videos

You can use one or more types of videos for explaining a legal topic or showcasing your legal firm’s services.

Live-Action Explainer Videos

A live-action explainer video features an attorney or actor who explains a firm’s legal offerings. Use this type of video to connect emotionally with your viewers.

Live Stream Videos

Forbes states that the use of Livestream content can assist you in showing clients the inner workings of your firm, thereby giving them a more in-depth insight into how you work. This type of information is great for giving the viewer a solid view of how you support and assist clients.

Animated Explainer Videos

The most popular type of explainer video, an animated video, allows you to use more creativity in explaining your legal services or offerings. These videos can help differentiate you from your competition. They are also easier to update or edit. 

Whiteboard Explainer Video Content

A whiteboard video features hand-drawn animation, which is written and erased on a whiteboard. These videos are easy to set up and extremely affordable, therefore making them one of the cheaper types of videos to create.

After you have produced your explainer video, embed the production on different pages of your website. Make sure it relates to these pages and is easy to access and watch.

Submit a Sitemap

It is also helpful to submit a sitemap for your video production. Doing so will allow Google to index the content. A sitemap not only can boost your ranking, it tells the search engines what the video contains in content, where is located on your website, and where it is found on YouTube. Your digital marketing company can submit your videos through Google Webmaster Tools.

A digital agency will also add a robots.txt file and include your video sitemap and XML. This file notifies the search engines what to index the video and confirms to Google that the location for a video does indeed exist.

Getting Your Explainer Video Noticed

Next, you’ll need to make sure your video gets seen and noticed. To do this, you can do any of the following activities:

  • Share and link your video on social media sites, such as Twitter, Facebook, Instagram, or LinkedIn
  • Use the same type of link building you’d use for regular content on the web. For example, find out who is linking to the top videos in your legal specialty and see if those websites might be interested in linking to your production. 
  • Write a blog post about the topic your video covers, then link to the video. 
  • Write a guest post about the video’s subject and link to the video.
  • Advertise the video on YouTube. While advertising the production will cost some money, it will drive visitors to your website, especially if what you say is compelling.

Who to Contact to Get Started 

To begin your journey in producing videos, you need to align yourself with a marketing agency that knows everything there is to know about video production and VSEO. Begin by speaking to the experts at AttroneyMarketing.Online. Give the firm a call at (888) 992-9529 or (323) 433-6529 24/7 to review some video ideas now.