Social media activities for law firms keep becoming a basic tool. According to comScore, 79.1% of mobile phone users in the United States own a smartphone – that’s nearly 200 million people. Every day, these individuals create their own content – also known as user-generated content – sharing more than 1.8 billion photos with their…
Author: Attorney Marketing Online
How to Attract High Quality Links to Your Legal Site
When you create a website, your main focus is on creating user-friendly and high-quality content. To attract links to your site, you need to think about which websites are more likely to link to yours. Adding High Quality Links You also need to think about which websites have their own readers who are likely to…
How to Get in the Know With Legal SEO
Do you understand the importance of legal SEO? Do you know why you should make it a priority? Without the use of keywords and linking, you won’t have a competitive edge. Whether you’re a large legal firm or a solo practitioner, you need to focus on making this activity a driving force in your digital…
How to Use Artificial Intelligence in Your Marketing Campaign
Referring to your legal website as an “online brochure” will never cut it in the digital age. If you want to attract and retain clients, your website needs to be dynamic and interactive. To that end, artificial intelligence (AI) offers a number of ways to make your site more impressive and user-friendly. Why Artificial Intelligence…
Digital Marketing Trends that Help Legal Firms Get Ahead
There is an abundance of information available about digital marketing trends. Needless to say, it is a challenge to keep track of all the changes and new strategies constantly being introduced. Currently, we live in a fast-paced world where innovation is happening at lightning speed. Learning More about Staying Afloat: Examining Digital Marketing Trends This…
Developing an Earned Media Campaign for Your Legal Firm
What do paid, owned, and earned media mean for legal firms? You have to define these types of media first before you can understand how an earned media campaign works. By knowing the differences, you can make the most of all of your media opportunities online. Paid Media Support: How It Differs from an Earned…
Law Firm Reputation Management: How to Stay on Top in the Legal Field
To stay on top in the legal field and build your presence online, you need to focus on law firm reputation management. Begin your search by stepping into your client’s shoes first. Ask “What are they searching for?” Do so in incognito mode so what you’re browsing does not influence your research. Don’t use your…
How to Handle Negative Reviews that Attack Your Law Firm’s Reputation
Face it. You may be both empathetic and conscientious. However, you’re bound to eventually experience a negative comment. It will still happen. That’s because legal activities sometimes turn out to be uncertain. As a lawyer, you must deal with stressful situations. Plus, in some cases, you need to find the best “bad” solution to a…
Going Local and Mobile for SEO
Despite being two distinct concepts, mobile and local SEO work well together, much like “salt and pepper.” Within the context of web marketing, they are no longer distinct methods or strategies. Any genuine digital marketing campaign fully incorporates them. Both require immediate attention, examination, investigation, and investment. Mobile Optimization and SEO Localization Mobile optimization and…
Attract More Organic Traffic to Your Legal Website by Using On-page SEO
Everyone wants their website to show up in the top results. Only individuals, though, fully satisfy the conditions in getting top rankings. That is why the use of on-page SEO is one of the most important elements used for boosting organic traffic to your legal website. On-Page SEO is Necessary for Higher Search Engine Rankings…