Search Engine Optimization

How to Keep Your Legal Website Alive (Part 1)

Search engine optimization (SEO) is a strategy that helps your legal website appear higher in search engine results. In other words, SEO helps you rank higher on Google and other search engines so that more clients can find your site organically when searching for relevant topics online  Therefore, if you want to be continually found,…

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Artificial Intelligence

Are You Making the Most of Artificial Intelligence on Your Legal Website?

In the legal field, generating leads and attracting new clients is essential to success. But it can be a challenge, especially for small law firms. There are a lot of factors to consider, from the design of your legal website to your marketing strategy. And with the competitive landscape, it can be difficult to stand…

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Client Resource Site

How to Make Your Legal Website a Client Resource Site

Legal services firms are investing in websites – turning them into client resource sites (CSRs) at an increasingly rapid rate. As legal clients become more Internet-savvy, they’re expecting the websites they visit to serve as useful resources rather than marketing hubs.  Why Creating a Client Resource Site (CRS) Is a Good Idea A well-designed website…

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Legal Website Design

Legal Website Design: How It’s Different than Other Website Designs (Part Two)

When choosing a platform for your legal website design, you have two basic options: a website builder or a custom design. While a custom design may be more expensive, it does offer you full control over the look and feel of your website.  A website builder is a good option for attorneys who are just…

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Legal Website Design

Legal Website Design: How It’s Different than Other Website Designs (Part One)

When it comes to the world of legal services, your first thought may be that there’s not a lot of room for creativity. And you’d be partially correct; legal website design can have its limitations. However, what makes an exceptional website stand out is how a designer uses the space. How a Legal Website Design…

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Social Media Activities for Law Firms

Social Media Activities for Law Firms: What You Need to Know

According to comScore, 79.1% of mobile phone users in the United States own a smartphone – that’s nearly 200 million people. Every day, these individuals create their own content – also known as user-generated content – sharing more than 1.8 billion photos with their friends and followers on the Internet. About 80 million of those photos…

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Legal SEO

How to Get in the Know With Legal SEO

Do you understand the importance of legal SEO? Do you know why you should make it a priority? Without the use of keywords and linking, you won’t have a competitive edge. Whether you’re a large legal firm or a solo practitioner, you need to focus on making this activity a driving force in your digital…

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Artificial intelligence

How to Use Artificial Intelligence in Your Marketing Campaign

Referring to your legal website as an “online brochure” will never cut it in the digital age. If you want to attract and retain clients, your website needs to be dynamic and interactive. To that end, artificial intelligence (AI) offers a number of ways to make your site more impressive and user-friendly. Why Artificial Intelligence…

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Digital Marketing Trend

Digital Marketing Trends that Help Legal Firms Get Ahead

There is an abundance of information available about digital marketing trends. Needless to say, it is a challenge to keep track of all the changes and new strategies constantly being introduced. Currently, we live in a fast-paced world where innovation is happening at lightning speed.  Learning More about Staying Afloat: Examining Digital Marketing Trends This…

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