Legal services firms are investing in websites – turning them into client resource sites (CSRs) at an increasingly rapid rate. As legal clients become more Internet-savvy, they’re expecting the websites they visit to serve as useful resources rather than marketing hubs. Why Creating a Client Resource Site (CRS) Is a Good Idea A well-designed website…
When choosing a platform for your legal website design, you have two basic options: a website builder or a custom design. While a custom design may be more expensive, it does offer you full control over the look and feel of your website. A website builder is a good option for attorneys who are just…
When it comes to the world of legal services, your first thought may be that there’s not a lot of room for creativity. And you’d be partially correct; legal website design can have its limitations. However, what makes an exceptional website stand out is how a designer uses the space. How a Legal Website Design…
Social media activities for law firms keep becoming a basic tool. According to comScore, 79.1% of mobile phone users in the United States own a smartphone – that’s nearly 200 million people. Every day, these individuals create their own content – also known as user-generated content – sharing more than 1.8 billion photos with their…
When you create a website, your main focus is on creating user-friendly and high-quality content. To attract links to your site, you need to think about which websites are more likely to link to yours. Adding High Quality Links You also need to think about which websites have their own readers who are likely to…
Do you understand the importance of legal SEO? Do you know why you should make it a priority? Without the use of keywords and linking, you won’t have a competitive edge. Whether you’re a large legal firm or a solo practitioner, you need to focus on making this activity a driving force in your digital…
Referring to your legal website as an “online brochure” will never cut it in the digital age. If you want to attract and retain clients, your website needs to be dynamic and interactive. To that end, artificial intelligence (AI) offers a number of ways to make your site more impressive and user-friendly. Why Artificial Intelligence…
There is an abundance of information available about digital marketing trends. Needless to say, it is a challenge to keep track of all the changes and new strategies constantly being introduced. Currently, we live in a fast-paced world where innovation is happening at lightning speed. Learning More about Staying Afloat: Examining Digital Marketing Trends This…
What do paid, owned, and earned media mean for legal firms? You have to define these types of media first before you can understand how an earned media campaign works. By knowing the differences, you can make the most of all of your media opportunities online. Paid Media Support: How It Differs from an Earned…
To stay on top in the legal field and build your presence online, you need to focus on law firm reputation management. Begin your search by stepping into your client’s shoes first. Ask “What are they searching for?” Do so in incognito mode so what you’re browsing does not influence your research. Don’t use your…