PPC (short for pay-per-click) is an important component of marketing campaigns. It basically refers to the amount someone pays to a host every time a potential customer clicks on the advertisement. The businesses, as the name suggests, pay for each click. This means that if nobody clicks on your ad, you will not be charged….
Do you need help with your attorney’s SEO strategy ? If that’s the case, consider yourself fortunate. We hope the advice in this article will serve as a springboard for your explorations. Remember that SEO is a dynamic industry where you must adapt to survive. SEO for lawyers isn’t exactly the most exciting discussion to have,…
In the last blog post, we reviewed why legal SEO is an important component of website design and development. A legal website needs to have an SEO plan in place to fare well online and offline. The following information adds more tips for creating a winning and user-friendly SEO plan. The 3 Main Components of…
With the ever-evolving digital landscape, it can be hard to keep up with all the latest strategies and tactics to ensure your legal website remains visible and competitive. Search engine optimization, or legal SEO, has been around for many years. Yet its importance and value remain as relevant today as ever. Legal SEO is the…
No matter how safe and well-known a brand or law firm might seem, there is always the risk of an online reputation crisis. Modern communication channels like blogs, social networks, and review sites are all open to the public. This means that one bad customer experience or a small drop in service standards can quickly…
In the times we are living in, it is important to be on top of all of the details if you want your services to stand out from the rest, regardless of the industry your business is in. If you are good at what you do, your customers will probably recommend you to the people…
Do you own and operate your own legal practice? If you have employed your years of legal expertise to launch your own law firm, you probably do not have many free hours in the day. Between meeting with clients via phone or in person, drafting briefs, and making court appearances, your schedule can be completely…
Artificial intelligence (AI) is a branch of computer science that deals with the creation of intelligent systems – systems that can reason, learn, and act autonomously. AI has the potential to transform the legal industry by automating simple tasks, providing new insights into complex problems, and helping lawyers work more efficiently. There are a number…
In the legal world, your reputation is everything. It’s how clients think of you when they hear your name. And in the age of the Internet, that reputation can be made or broken. A single bad review can negatively impact your firm. However, don’t worry. You can find a way to come out on top…
Video marketing can be a great way to promote your legal website and attract potential clients. However, before you start producing videos, you need to keep a few things in mind. You’ll need to choose the right video platform, create compelling content, and measure the results. Doing so will give you a clearer understanding of…