There is an abundance of information available about digital marketing trends. Needless to say, it is a challenge to keep track of all the changes and new strategies constantly being introduced. Currently, we live in a fast-paced world where innovation is happening at lightning speed. Learning More about Staying Afloat: Examining Digital Marketing Trends This…
Blog
Developing an Earned Media Campaign for Your Legal Firm
What do paid, owned, and earned media mean for legal firms? You have to define these types of media first before you can understand how an earned media campaign works. By knowing the differences, you can make the most of all of your media opportunities online. Paid Media Support: How It Differs from an Earned…
Law Firm Reputation Management: How to Stay on Top in the Legal Field
To stay on top in the legal field and build your presence online, you need to focus on law firm reputation management. Begin your search by stepping into your client’s shoes first. Ask “What are they searching for?” Do so in incognito mode so what you’re browsing does not influence your research. Don’t use your…
How to Handle Negative Reviews that Attack Your Law Firm’s Reputation
Face it. You may be both empathetic and conscientious. However, you’re bound to eventually experience a negative comment. It will still happen. That’s because legal activities sometimes turn out to be uncertain. As a lawyer, you must deal with stressful situations. Plus, in some cases, you need to find the best “bad” solution to a…
Going Local and Mobile for SEO
Despite being two distinct concepts, mobile and local SEO work well together, much like “salt and pepper.” Within the context of web marketing, they are no longer distinct methods or strategies. Any genuine digital marketing campaign fully incorporates them. Both require immediate attention, examination, investigation, and investment. Mobile Optimization and SEO Localization Mobile optimization and…
Attract More Organic Traffic to Your Legal Website by Using On-page SEO
Everyone wants their website to show up in the top results. Only individuals, though, fully satisfy the conditions in getting top rankings. That is why the use of on-page SEO is one of the most important elements used for boosting organic traffic to your legal website. On-Page SEO is Necessary for Higher Search Engine Rankings…
How to Use Meta Business Suite for Your Law Firm
The free platform, formerly called Facebook Business Suite, is now known as Meta Business Suite. The application is beneficial to both small and medium-sized legal firms. You can effortlessly manage your Facebook and Instagram profiles simultaneously with the updated app. Advantages of Meta Business Suite Apps Use Meta Business Suites (MBS) to do the following:…
11 Ways for Lawyers to Increase Social Media Engagement
Have you ever wondered why no one responds to your social media posts? You’re not alone, to be sure. To capture an audience, you have to do more than just blog. You must also be inventive – smart and amusing at times, with a dash of controversy thrown in for good measure. That means thinking…
Why You Need to Use Local Legal SEO as Part of Your Law Firm’s Marketing Strategy
Local legal SEO is distinct from the regular SEO approach you employ to attract people from around the world or inside a certain locale. This type of SEO, as the name suggests, targets consumers who are looking for legal services in your local area. When it comes to optimizing your website locally then, you must…
Why You Need a Social Media Manager for Your Law Firm
The social media boom has created an entirely new set of marketing tools, and law firms must embrace those changes if they want to succeed. This means that, if you want to remain relevant as a practice, you’ll need to use social media as part of your strategy. By using the skills of a social…