This blog post further discusses the online marketing tools lawyers need for their websites and marketing campaigns. In this second installment, we’ll go over must-have tools, such as content marketing, webinars and podcasts, lead magnets, landing pages, video marketing, and reputation management. You need all or most of these tools if you want to ensure…
You’ve probably heard it a million times before: the world is going digital. We consume content online, we shop online, and we even work online. So, it’s no surprise that marketing has gone digital as well. But how does this affect attorneys? Many law firms are still using traditional marketing methods, such as print advertisements and…
A great new law firm website design speaks volumes about your brand and leaves a lasting impression. To design a good one then, you need to have a clear understanding of what kind of an impact you want your website to make on the people who visit it. When designing your law firm’s website, you…
You have finally got your firm to where you want it to be. You have clients willing to refer you to others, your ads are up and running, and you’ve added an online blog. Now, you’re ready to focus on your legal website and design. Maybe you want to establish your legal website ASAP. However,…
If you’ve been involved in digital marketing for a while, you’ve undoubtedly heard about the importance of visuals. The old saying about “a picture being worth a thousand words” is still relevant in the digital age – maybe even more so than it has ever been in history. After all, people are besieged with all types…
Websites are an essential part of life in the twenty-first century. People access information and services through the Internet on a daily basis, but that doesn’t mean that everyone fully retains what they read online. A recent study found that only about 28% of Internet users understand the content on websites. That means it’s vitally…
If you run a legal practice and have a website, chances are you are getting visitors. However, the real question is how many of them have returned. Even more importantly, how many potential clients have left your attorney website and chosen another law firm? Do you feel like visitors are leaving your legal website too…
Social media has made it easier than ever to share ideas, opinions, and perspectives with other people. This may be considered a double-edged sword for law firms. However, negative feedback may not be so bad, as it also makes it easier to connect with potential clients and build your reputation as an authority in your…
If you’re writing legal content–whether for a guest post, blog post, web page, or journal- you need to think about the route your client is taking. What path are they following to learn more about your legal services? This means you need to appeal to your target audience so they can figure out what they…
Digital marketing can be tricky. In fact, it’s so tricky that even the best marketers can make digital marketing mistakes from time to time. Digital marketing is like a game of cat and mouse: It changes so quickly that if you blink, you could miss something important. Also, it’s not always easy to keep up…